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Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement. Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania

Author

Listed:
  • Olimpia Iuliana BAN

    (University of Oradea, Oradea)

  • Paul IACOBAÅž

    (The Centre for Protected Areas and Sustainable Development Bihor)

  • Alexandru Mircea NEDELEA

    (Åžtefan cel Mare University, Suceava)

Abstract

Sustainable development is an approach that aims to preserve the environment and the culture of communities hosting tourists and at the same time to meet the needs of tourists and to maintain the growth of tourism industry. These objectives are more and more related to eco-labelling, which provides the certification based on a series of benchmarks developed and verified by a third party.

The labelling of an organization as an ecotourism organization requires the compliance with certain criteria as those required by the European Ecotourism Labelling Standard.

Natura 2000 Crişul Repede Gorge– Pădurea Craiului Pass site will have to prove that it is in compliance with the prerequisites to become an ecotourism destination.

The objectives of this paper are:

  • to identify the prerequisites that a destination must comply with in order to be labelled an ecotourism destination, focusing on the prerequisites related to the existence and behaviour of tourist reception structures;
  • to identify the extent to which tour operators are open and willing to support the labelling of the destination where they operate as being ecotourism.

Suggested Citation

  • Olimpia Iuliana BAN & Paul IACOBAÅž & Alexandru Mircea NEDELEA, 2015. "Marketing Research Regarding Tourism Business Readiness For Eco-Label Achievement. Case Study: Natura 2000 Criåžul Repede Gorge-Pä‚Durea Craiului Pass Site, Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 20(20), pages 1-3, December.
    • Handle: RePEc:scm:rdtusv:v:20:y:2015:i:20:p:3
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    References listed on IDEAS

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    1. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    2. Ranjith Bandara, 2009. "The Practice of Ecotourism in Sri Lanka," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 10(2), pages 471-492, July.
    3. Jackie Clarke, 2002. "A synthesis of activity towards the implementation of sustainable tourism: ecotourism in a different context," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 5(3), pages 232-250.
    4. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
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