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Exploring Motivation, Satisfaction and Revisit Intention of Ecolodge Visitors

Author

Listed:
  • Greg D. Simpson

    (Murdoch University – College of Science, Health, Engineering and Education Environmental and Conservation Sciences, Murdoch, Western Australia)

  • Daminda P. Sumanapala

    (Murdoch University – College of Science, Health, Engineering and Education Environmental and Conservation Sciences, Murdoch, Western Australia)

  • Nilakshi W.K. Galahitiyawe

    (University of Sri Jayewardenepura – Postgraduate Institute of Management, Sri Lank)

  • David Newsome

    (Murdoch University – College of Science, Health, Engineering and Education Environmental and Conservation Sciences, Murdoch, Western Australia)

  • Priyan Perera

    (University of Sri Jayewardenepura – Department of Forestry & Environmental Sciences Gangodawila, Nugegoda, Sri Lanka / Murdoch University – College of Science, Health, Engineering and Education Environmental and Conservation Sciences, Murdoch, Western Australia)

Abstract

Purpose – This paper demonstrates that the recommendations regarding visitor satisfaction and revisit intention reported in the international literature apply to the management of ecolodges in Sri Lanka. Design/Methodology/Approach – Data from 362 self-report questionnaires completed by visitors between January 2014 and January 2015 were analysed by structural modelling using SPSS and AMOS to confirm the significance that reported direct and indirect relationships of the latent factors ecolodge attributes, tourist motives, visitor satisfaction, and revisit intention have for Sri Lankan ecolodges. Findings – Responses of visitors to Sri Lankan ecolodges were like those of ecolodge visitors in other countries. Ecolodge attributes had a strong direct influence on both international tourist motives to visit Sri Lanka and visitor satisfaction. Further, travel motives and satisfaction have a substantial direct influence on tourist intentions to revisit individual ecolodges and hence Sri Lanka more broadly. Originality of the research – Having confirmed that the factors which influence satisfaction and revisit intention of visitors to Sri Lankan ecolodges are consistent with the research findings from other countries, this is the first study to demonstrate that recommendations from the international ecolodge literature are applicable to and can inform the management and sustainability of ecolodges in Sri Lanka.

Suggested Citation

  • Greg D. Simpson & Daminda P. Sumanapala & Nilakshi W.K. Galahitiyawe & David Newsome & Priyan Perera, 2020. "Exploring Motivation, Satisfaction and Revisit Intention of Ecolodge Visitors," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 359-379, December.
    • Handle: RePEc:tho:journl:v:26:y:2020:n:2:p:359-379
    DOI: https://doi.org/10.20867/thm.26.2.5
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    References listed on IDEAS

    as
    1. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    2. Ranjith Bandara, 2009. "The Practice of Ecotourism in Sri Lanka," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 10(2), pages 471-492, July.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Hojjat Varmazyari & Seyed Hamid Mirhadi & Marion Joppe & Khalil Kalantari & Alain Decrop, 2022. "Ecolodge Entrepreneurship in Emerging Markets: A New Typology of Entrepreneurs; The Case of IRAN," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    2. Kyungsik Kim & Yongdi Wang & Jianmin Shi & Wangda Guo & Zixiang Zhou & Zhaoyong Liu, 2023. "Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    3. Halkos, George & Leonti, Aikaterini & Sardianou, Eleni, 2021. "Activities, motivations and satisfaction of urban parks visitors: A structural equation modeling analysis," Economic Analysis and Policy, Elsevier, vol. 70(C), pages 502-513.
    4. Jing Yu, 2022. "Exploring Recreationist-Environment Fit Hospitality Experiences of Green Hotels in China," Sustainability, MDPI, vol. 14(3), pages 1-27, February.
    5. Karma Lhendup & Bhagirathi Panda, 2023. "Factors Determining the Revisit Intentions of the Tourists: A Case Study of Bhutan," Millennial Asia, , vol. 14(2), pages 175-199, June.

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    More about this item

    Keywords

    Ecolodges; Travel Motives; Visitor Satisfaction; Behavioural Intention;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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