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Using New Case Studies for Evaluation of Marketing Student’s Academic Performance

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  • Jaydeep Mukherjee

Abstract

Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each component of the evaluation is likely to be a more robust evaluation mechanism than using just the marks or using the consolidated marks for final grading. However, neither surprise quiz nor announced quiz provide any robust and unbiased method of evaluating the performance of the students of part-time non-residential MBA programme as the result are also dependent on variables like work and family, which are extraneous to the student’s interest and proficiency in the subject.

Suggested Citation

  • Jaydeep Mukherjee, 2018. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance," Vision, , vol. 22(1), pages 61-67, March.
    • Handle: RePEc:sae:vision:v:22:y:2018:i:1:p:61-67
    DOI: 10.1177/0972262917750246
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    References listed on IDEAS

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    1. Maria De Paola, 2009. "Does Teacher Quality Affect Student Performance? Evidence From An Italian University," Bulletin of Economic Research, Wiley Blackwell, vol. 61(4), pages 353-377, October.
    2. Luckmika Perera & Peter Richardson, 2010. "Students' Use of Online Academic Resources within a Course Web Site and Its Relationship with Their Course Performance: An Exploratory Study," Accounting Education, Taylor & Francis Journals, vol. 19(6), pages 587-600.
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