IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v13y2009i2p25-32.html
   My bibliography  Save this article

Gender Influence on the Innovativeness of Young Urban Indian Online Shoppers

Author

Listed:
  • Meenakshi Handa
  • Nirupma Gupta

Abstract

The objective of this paper is to study the influence of gender on consumer innovativeness of college going young online shoppers of urban India. Open processing innovativeness is measured by adapting the scale developed by Joseph and Vyas (1984) while the domain specific innovativeness is measured by using the scale developed by Citrin (2000) for Internet shopping. Survey of 150 young online shoppers reveals that gender has no influence on the innovativeness of online shoppers. Both males and females have a higher score for domain specific innovativeness as compared to the open processing innovativeness. They are not very innovative in general but, nevertheless are experimental with respect to new retail websites. They surf new retail websites but are hesitant to shop from new online retailers. Based on our research findings, we have suggested the measures by which marketers can encourage young shoppers to visit and shop more frequently from new retail websites. The recommendations in this paper will be of value to the online marketers, consumer researchers and academicians.

Suggested Citation

  • Meenakshi Handa & Nirupma Gupta, 2009. "Gender Influence on the Innovativeness of Young Urban Indian Online Shoppers," Vision, , vol. 13(2), pages 25-32, April.
    • Handle: RePEc:sae:vision:v:13:y:2009:i:2:p:25-32
    DOI: 10.1177/097226290901300203
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097226290901300203
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097226290901300203?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Venkatraman, Meera P. & Price, Linda L., 1990. "Differentiating between cognitive and sensory innovativeness : Concepts, measurement, and implications," Journal of Business Research, Elsevier, vol. 20(4), pages 293-315, June.
    2. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    3. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    4. Sharma, Arun & Sheth, Jagdish N., 2004. "Web-based marketing: The coming revolution in marketing thought and strategy," Journal of Business Research, Elsevier, vol. 57(7), pages 696-702, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chao, Chih-Wei & Reid, Mike & Mavondo, Felix T., 2012. "Consumer innovativeness influence on really new product adoption," Australasian marketing journal, Elsevier, vol. 20(3), pages 211-217.
    2. Hind S. Hassan, 2017. "The Role of Customer Innovativeness in the New Products Adoption Intentions：An Empirical Study on Mobile Phone Customers of the Egyptian Universities Students," International Business Research, Canadian Center of Science and Education, vol. 10(4), pages 117-130, April.
    3. Aobo Jiang & Erin & Yu-Ching Lin, 2018. "Research On The Development Of Science And Technology Network Industry Based On Structural Equation Modeling," Journal of Mechanical Engineering Research & Developments (JMERD), Zibeline International Publishing, vol. 41(3), pages 82-90, September.
    4. repec:zib:zjmerd:3jmerd2018-82-90 is not listed on IDEAS

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    2. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    3. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    4. Hoffmann, Stefan & Soyez, Katja, 2010. "A cognitive model to predict domain-specific consumer innovativeness," Journal of Business Research, Elsevier, vol. 63(7), pages 778-785, July.
    5. Rashid Saeed & Hashim Zameer & Idrees Awan & Imdad Ullah, 2014. "A Study of Consumer Innovativeness and Motivations behind Adoption of Innovation," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 340-349, July.
    6. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    7. Kautish, Pradeep & Purohit, Sonal & Filieri, Raffaele & Dwivedi, Yogesh K., 2023. "Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    8. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    9. Lokesh Jasrai, 2014. "Measuring Mobile Telecom Service Innovativeness Among Youth," Paradigm, , vol. 18(1), pages 103-116, June.
    10. Tahani Z. Aldahdouh & Petri Nokelainen & Vesa Korhonen, 2020. "Technology and Social Media Usage in Higher Education: The Influence of Individual Innovativeness," SAGE Open, , vol. 10(1), pages 21582440198, January.
    11. Lalicic, Lidija & Dickinger, Astrid, 2019. "An assessment of user-driven innovativeness in a mobile computing travel platform," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 233-241.
    12. Hossein Nasiri Zarandi & Fereshteh Lotfizadeh, 2016. "The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 90-103, October.
    13. Schuitema, Geertje & Anable, Jillian & Skippon, Stephen & Kinnear, Neale, 2013. "The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 39-49.
    14. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    15. Gao, Tao (Tony) & Rohm, Andrew J. & Sultan, Fareena & Pagani, Margherita, 2013. "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance," Journal of Business Research, Elsevier, vol. 66(12), pages 2536-2544.
    16. Chao, Chih-Wei & Reid, Mike & Mavondo, Felix T., 2012. "Consumer innovativeness influence on really new product adoption," Australasian marketing journal, Elsevier, vol. 20(3), pages 211-217.
    17. Andreas Strebinger & Horst Treiblmaier, 2022. "Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors," Information Technology & Tourism, Springer, vol. 24(1), pages 1-30, March.
    18. Seok Chan Jeong & Beom-Jin Choi, 2022. "Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices," SAGE Open, , vol. 12(4), pages 21582440221, November.
    19. Keane, Matthew & Eastman, Jacqueline K. & Iyer, Rajesh, 2020. "Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption," Sport Management Review, Elsevier, vol. 23(5), pages 952-963.
    20. Park, Jungkun & Gunn, Frances & Lee, YoungHee & Shim, Scott, 2015. "Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 115-124.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:13:y:2009:i:2:p:25-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.