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How Deep are Scuba Divers' Pockets?

Author

Listed:
  • Melville Saayman

    (Tourism Research in Economic Environs and Society (TREES), North-West University, Potchefstroom Campus, Private Bag X6001, Potchefstroom 2521, South Africa)

  • Andrea Saayman

    (School of Economics, North-West University, Potchefstroom Campus, Private Bag X6001, Potchefstroom 2521, South Africa)

Abstract

More than 60,000 divers annually visit Sodwana Bay in KwaZulu-Natal, South Africa, one of the world's top diving sites. A survey was conducted during March and April 2012 to identify factors that influence the spending behaviour of divers. Data from 402 questionnaires provided information about spending per person, socio-demographic profile, diving behaviour and motives, and environmental awareness. A quantile regression approach was used to analyse the determinants of spending. The inclusion of environmental awareness as a factor that might influence spending behaviour is an advance on previous studies of determinants of spending, and this factor was found to increase spending significantly. Knowledge about the relationship between environmental awareness and spending could be valuable for policy aimed at both economic and ecological sustainability.

Suggested Citation

  • Melville Saayman & Andrea Saayman, 2014. "How Deep are Scuba Divers' Pockets?," Tourism Economics, , vol. 20(4), pages 813-829, August.
    • Handle: RePEc:sae:toueco:v:20:y:2014:i:4:p:813-829
    DOI: 10.5367/te.2013.0299
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    References listed on IDEAS

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    1. Putu Liza Kusuma Mustika & Natalie Stoeckl & Marina Farr, 2016. "The potential implications of environmental deterioration on business and non-business visitor expenditures in a natural setting," Tourism Economics, , vol. 22(3), pages 484-504, June.
    2. António Almeida & Brian Garrod, 2017. "Insights from analysing tourist expenditure using quantile regression," Tourism Economics, , vol. 23(5), pages 1138-1145, August.

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