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Relationship of Demographic and Trip Characteristics to Visitor Spending: An Analysis of Sports Travel Visitors across Time

Author

Listed:
  • Thomas F. Cannon

    (Director, Tourism Management Program, University of Texas at San Antonio, 6900 N Loop 1604, San Antonio, TX 78249, USA)

  • Jamie Ford

    (Lecturer, Department of Marketing, University of Texas at San Antonio, 6900 N Loop 1604, San Antonio, TX 78249, USA)

Abstract

This study measures the significance of demographic and trip characteristics in the spending pattern of a sports event visitor. An analysis over time was conducted of visitors to the 1995 and 1999 Alamo Bowl college football games. The only significant variables that related to increased spending per day were high income levels and the fact that the visitor was from out-of-state. Factors that decreased spending per day were longer trip duration, children in the party, and low to middle income ($0 to $75,000). Total party size, education level, marital status, and race/ethnicity were not significant factors in explaining visitor expenditures. The authors take the analysis a step further by suggesting a marketing application for bowl-game executives of the study's results.

Suggested Citation

  • Thomas F. Cannon & Jamie Ford, 2002. "Relationship of Demographic and Trip Characteristics to Visitor Spending: An Analysis of Sports Travel Visitors across Time," Tourism Economics, , vol. 8(3), pages 263-271, September.
    • Handle: RePEc:sae:toueco:v:8:y:2002:i:3:p:263-271
    DOI: 10.5367/000000002101298106
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    Citations

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    Cited by:

    1. McDonald P. Mirabile, 2015. "The Determinants of Attendance at Neutral Site College Football Games," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 36(3), pages 191-204, April.
    2. Peter Fredman, 2008. "Determinants of Visitor Expenditures in Mountain Tourism," Tourism Economics, , vol. 14(2), pages 297-311, June.
    3. Dora Smolčić Jurdana & Daniela Soldić Frleta, 2016. "Factors affecting the expenditure of domestic and foreign tourists - the evidence from Rijeka and Opatija, Croatia," Tourism and Hospitality Industry 31, University of Rijeka, Faculty of Tourism and Hospitality Management.
    4. Lorenzo Masiero & Juan L. Nicolau, 2012. "Price Sensitivity to Tourism Activities: Looking for Determinant Factors," Tourism Economics, , vol. 18(4), pages 675-689, August.
    5. Gómez-Déniz, E. & Pérez-Rodríguez, J.V., 2019. "Modelling bimodality of length of tourist stay," Annals of Tourism Research, Elsevier, vol. 75(C), pages 131-151.
    6. Nataša Slak Valek & Eva Podovšovnik Axelsson, 2012. "Who Spends More: Sport-Active versus Active Tourists," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 5(1), pages 5-20.
    7. Lera-López, Fernando & Suárez, María José, 2012. "Deporte activo y pasivo: ¿Una relación de conveniencia?/Active and Passive Sport: Is it a Marriage of Convenience?," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 30, pages 489-512, Agosto.
    8. Thrane, Christer & Farstad, Eivind, 2011. "Domestic tourism expenditures: The non-linear effects of length of stay and travel party size," Tourism Management, Elsevier, vol. 32(1), pages 46-52.
    9. Jensen, Jonathan A. & Bettina Cornwell, T., 2021. "Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport," Journal of Business Research, Elsevier, vol. 124(C), pages 790-799.
    10. Francisco J. Mas & Juan Luis Nicolau, 2004. "Heckit Modelling Of The Two-Stage Tourist Choice Process: Going On Holiday And Tourism Expenditures," Working Papers. Serie EC 2004-16, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
    11. Elisabeth Kastenholz, 2005. "Analysing Determinants of Visitor Spending for the Rural Tourist Market in North Portugal," Tourism Economics, , vol. 11(4), pages 555-569, December.
    12. Carl H. Marcussen, 2011. "Determinants of Tourist Spending in Cross-Sectional Studies and at Danish Destinations," Tourism Economics, , vol. 17(4), pages 833-855, August.
    13. Joaquín Alegre & Magdalena Cladera & Maria Sard, 2011. "Analysing the Influence of Tourist Motivations on Tourist Expenditure at a Sun-And-Sand Destination," Tourism Economics, , vol. 17(4), pages 813-832, August.
    14. Melville Saayman & Andrea Saayman, 2014. "How Deep are Scuba Divers' Pockets?," Tourism Economics, , vol. 20(4), pages 813-829, August.
    15. Chris van Heerden & Melville Saayman, 2018. "Sustainability of a national arts festival," Tourism Economics, , vol. 24(5), pages 576-592, August.
    16. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.
    17. Hasan Akca & Murat Sayili & Reyhan Cafri, 2016. "Analysing Expenditure of Same-Day Visitors in Cave Tourism: The Case of Turkey," Tourism Economics, , vol. 22(1), pages 47-55, February.
    18. Alice Guerra & Pierpaolo Pattitoni & Laura Vici, 2024. "The impact of COVID-19 on tourism expenditures: A Quasi-DiD analysis," Tourism Economics, , vol. 30(8), pages 2134-2158, December.
    19. Mayer Marius & Vogt Luisa, 2016. "Economic effects of tourism and its influencing factors: An overview focusing on the spending determinants of visitors," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 8(2), pages 169-198, November.
    20. E Bárcena-Martín & M Rodríguez-Fernández & S Borrego-Domínguez, 2017. "Golf, supply and demand," Tourism Economics, , vol. 23(6), pages 1220-1234, September.
    21. Alegre, Joaquín & Mateo, Sara & Pou, Llorenç, 2011. "A latent class approach to tourists’ length of stay," Tourism Management, Elsevier, vol. 32(3), pages 555-563.
    22. Berta Ferrer-Rosell & Germà Coenders & Esther Martínez-Garcia, 2015. "Determinants in Tourist Expenditure Composition — The Role of Airline Types," Tourism Economics, , vol. 21(1), pages 9-32, February.

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