Market segment analysis to target young adult wine drinkers
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DOI: 10.1002/agr.20088
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- Koon Vui-Yee & Khoo Paggy, 2020. "The Effect of Work Fulfilment on Job Characteristics and Employee Retention: Gen Y Employees," Global Business Review, International Management Institute, vol. 21(2), pages 313-327, April.
- Villanueva, Emiliano C. & Castillo-Valero, Juan Sebastián & García-Cortijo, Mª Carmen, 2015. "Who is Drinking Wine in the United States? The Demographic and Socio-Economic Profile of U.S. Wine Consumers (1972-2012)," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-22, November.
- Radovanović Vladimir & Đorđević Dejan Ž. & Petrović Jelena, 2017. "Wine Marketing: Impact of Demographic Factors of Serbian Consumers On the Choice of Wine," Economic Themes, Sciendo, vol. 55(2), pages 199-215, June.
- MacDonald, Jasmine B. & Saliba, Anthony J. & Bruwer, Johan, 2013. "Wine choice and drivers of consumption explored in relation to generational cohorts and methodology," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 349-357.
- Francesca Bassi & Fulvia Pennoni & Luca Rossetto, 2020. "The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 542-567, October.
- Salois, Matthew J. & Reilly, Amber, 2014. "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162592, Southern Agricultural Economics Association.
- Ivana Alpeza & Ivan Nižić & Zrinka Lukač, 2023. "What Influences Croatian Consumers’ Wine Choice?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 41-56.
- Bruwer, Johan & Lesschaeve, Isabelle & Campbell, Benjamin L., 2012. "Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 45-58.
- Johnson, Matthew D. & Huysman, Allison E. & St. George, Dane A. & Kammerichs-Berke, Deven & Carlino, Jaime E. & Estes, Brooks R., 2022. "Wine and Wildlife: An Exploratory Study of the Depiction of Animals on Wine Labels Available in the United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(3), November.
- Jingjing Wang & Chengyan Yue & Karina Gallardo & Vicki McCracken & James Luby & Jim McFerson, 2017. "What Consumers Are Looking for in Strawberries: Implications from Market Segmentation Analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 56-69, January.
- Woods, Timothy A. & Deng, Xueting & Nogueira, Lia & Yang, Shang-Ho, 2015. "Local Wine Expenditure Determinants in the Northern Appalachian States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(2), pages 1-21, July.
- Boonsaeng, Tullaya & Murova, Olga & Velikova, Natalia, 2023. "A Comparative Analysis of Changes in Consumers’ Perceptions and Attitudes toward Local Wines in an Emerging Wine Region," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(2), July.
- SerafÃn Cruces-Montes & Alberto Paramio & Diego Gómez-Carmona & Antonio Zayas, 2023. "Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population," SAGE Open, , vol. 13(4), pages 21582440231, December.
- Eric Le Fur & Jean-Francois Outreville, 2022. "The Willingness to Pay for Cider Products: Results of a Survey on Habits and Consumption Behavior," Post-Print hal-03932088, HAL.
- Katharina Hauck & Gergely Szolnoki, 2020. "German Consumers’ Perceptions of Organic Wine—A Qualitative Approach," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
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