IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i3p21582440231181388.html
   My bibliography  Save this article

Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan

Author

Listed:
  • Wenxiang Zhang
  • Saeed Siyal
  • Samina Riaz
  • Riaz Ahmad
  • Mohd Faiz Hilmi
  • Zhi Li

Abstract

The research aims to empirically investigate the effect of perceived easiness of use (PEU), perceive usefulness (PU), data security (DAS) on adoption intention of Fintech services through Fintech promotion (FP), and customer trust (CT) in commercial banks of Pakistan using Technology Acceptance Model (TAM) in Pakistan. The data of 297 banking services users were collected through self-administered survey. This quantitative study employs cross sectional research design, and data was analyzed through Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique. The regression results indicate that DAS, PEU, PU, FP, CT have positive and significant influence on adoption intention of Fintech Services. The PEU, DAS, PU also have positive and significant effect on CT. In addition, customers’ perception about DAS and PEU also have a positive and significant influence on customers’ perception about importance of FP. On the contrary, FP has insignificant effect on CT and PU also has insignificant effect on FP. Based on researchers findings, this study would be an addition to the existing literature pertaining to adoption of Fintech services by providing novel understanding about the determinants of users’ behavior for adoption of Fintech services. Therefore, this study could help to regulators that how data security through proper IT infrastructure could help to increase the adoption of Fintech. Moreover, findings of the study also indicates that it is precisely important for Fintech innovators to understand their customers’ attitude regarding transparency of data and its security. Such operational activities enable customers to be aware of adequate use of their data and its secure storage.

Suggested Citation

  • Wenxiang Zhang & Saeed Siyal & Samina Riaz & Riaz Ahmad & Mohd Faiz Hilmi & Zhi Li, 2023. "Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan," SAGE Open, , vol. 13(3), pages 21582440231, July.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231181388
    DOI: 10.1177/21582440231181388
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440231181388
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440231181388?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hallikainen, Heli & Laukkanen, Tommi, 2018. "National culture and consumer trust in e-commerce," International Journal of Information Management, Elsevier, vol. 38(1), pages 97-106.
    2. Manaf Al-Okaily & Abdul Rahman Al Natour & Farah Shishan & Ahmed Al-Dmour & Rasha Alghazzawi & Malek Alsharairi, 2021. "Sustainable FinTech Innovation Orientation: A Moderated Model," Sustainability, MDPI, vol. 13(24), pages 1-11, December.
    3. Saeed Siyal & Chunlin Xin & Xiaobao Peng & Abdul Waheed Siyal & Waqas Ahmed, 2020. "Why Do High-Performance Human Resource Practices Matter for Employee Outcomes in Public Sector Universities? The Mediating Role of Person–Organization Fit Mechanism," SAGE Open, , vol. 10(3), pages 21582440209, August.
    4. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    5. Yogesh K. Dwivedi & Nripendra P. Rana & Anand Jeyaraj & Marc Clement & Michael D. Williams, 2019. "Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model," Information Systems Frontiers, Springer, vol. 21(3), pages 719-734, June.
    6. Franklin Allen & Xian Gu & Julapa Jagtiani, 2021. "A Survey of Fintech Research and Policy Discussion," Review of Corporate Finance, now publishers, vol. 1(3-4), pages 259-339, July.
    7. Abdul Kabeer Kazi & Muhammad Adeel Mannan, 2013. "Factors affecting adoption of mobile banking in Pakistan: Empirical Evidence," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 2(3), pages 54-61, July.
    8. Oladapo, Ibrahim Abiodun & Hamoudah, Manal Mohammed & Alam, Md. Mahmudul & Muda, Ruhaini & Olaopa, Olawale Rafiu, 2022. "Customers’ Perceptions of FinTech Adaptability in the Islamic Banking Sector: Comparative study on Malaysia and Saudi Arabia," OSF Preprints cwpnm, Center for Open Science.
    9. Viswanath Venkatesh & Xiaojun Zhang, 2010. "Unified Theory of Acceptance and Use of Technology: U.S. Vs. China," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 5-27, January.
    10. Nurul-Ain Abdul-Halim & Ali Vafaei-Zadeh & Haniruzila Hanifah & Ai Ping Teoh & Khaled Nawaser, 2022. "Understanding the determinants of e-wallet continuance usage intention in Malaysia," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(5), pages 3413-3439, October.
    11. repec:eme:mrn000:01409170610645411 is not listed on IDEAS
    12. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    13. Sitara Karim & Mustafa Raza Rabbani & Abu Bashar & Ahmed Imran Hunjra, 2022. "Fintech Innovation and Its Application in Islamic Banking from Pakistan," Springer Books, in: M. Kabir Hassan & Mustafa Raza Rabbani & Mamunur Rashid (ed.), FinTech in Islamic Financial Institutions, pages 157-174, Springer.
    14. Arfan Shahzad & Nurhana Zahrullail & Ahsan Akbar & Hana Mohelska & Arsalan Hussain, 2022. "COVID-19’s Impact on Fintech Adoption: Behavioral Intention to Use the Financial Portal," JRFM, MDPI, vol. 15(10), pages 1-18, September.
    15. Li, Feng & Lu, Hui & Hou, Meiqian & Cui, Kangle & Darbandi, Mehdi, 2021. "Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality," Technology in Society, Elsevier, vol. 64(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhao, Haifeng & Khaliq, Nosherwan, 2024. "In quest of perceived risk determinants affecting intention to use fintech: Moderating effects of situational factors," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    2. Hassana Hilale & Abdellatif Chakor, 2024. "Do users' pro-environmental personal norms hold significance in electronic payment adoption context?," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1589-1608, December.
    3. Haifeng Zhao & Nosherwan Khaliq & Chunling Li & Judit Oláh, 2024. "In quest of perceived transaction cost’s impact on fintech users’ intention: the moderating role of situational factors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    2. Chia-Chien Hsu & Brian Sandford & Chia-Ju Ling & Ching-Torng Lin, 2021. "Can the Unified Theory of Acceptance and Use of Technology (UTAUT) Help Explain Subjective Well-Being in Senior Citizens due to Gateball Participation?," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    3. Hailiang Wang & Jiaxin Zhang & Yan Luximon & Mingfu Qin & Ping Geng & Da Tao, 2022. "The Determinants of User Acceptance of Mobile Medical Platforms: An Investigation Integrating the TPB, TAM, and Patient-Centered Factors," IJERPH, MDPI, vol. 19(17), pages 1-17, August.
    4. Bernard John Tiika & Zhiwei Tang & Joshua Caleb Dagadu & Jacob Azaare & Samuel Nii-Ayi Otoo, 2024. "Tourists’ Adoption of Context-Aware Applications: A Case Study, Using Personal Locator Beacons at the Mole National Park, Ghana," SAGE Open, , vol. 14(2), pages 21582440241, May.
    5. Ivan Ðula & Tabea Berberena & Ksenia Keplinger & Maria Wirzberger, 2024. "From challenges to opportunities: navigating the human response to automated agents in the workplace," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    6. Bassel El Hajj & Georgiana Karadas & Pouya Zargar, 2023. "How E-Government Can Help Societies during a Crisis: Implications of UTAUT Model in Lebanon," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    7. Ahmad, Wasim & Kim, Woo Gon & Choi, Hyung-Min & Haq, Junaid Ul, 2021. "Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    8. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    9. Naser Zamani & Fatemeh Kazemi & Ehsan Masoomi, 2021. "Determinants of entrepreneurial knowledge and information sharing in professional virtual learning communities created using mobile messaging apps," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 113-127, December.
    10. Christian Theres & Stefan Strohmeier, 2024. "Consolidating the theoretical foundations of digital human resource management acceptance and use research: a meta-analytic validation of UTAUT," Management Review Quarterly, Springer, vol. 74(4), pages 2683-2715, December.
    11. Sanjay Chaudhary & P. K. Suri, 2022. "Modelling the Enablers of e-Trading Adoption in Agricultural Marketing: A TISM-Based Analysis of eNAM," Vision, , vol. 26(1), pages 65-79, March.
    12. Gaoyong Li & Xin Zhang & Ge Zhang, 2022. "To Use or Not to Use: It Is a Question—An Empirical Study on the Adoption of Mobile Finance," Sustainability, MDPI, vol. 14(17), pages 1-23, August.
    13. Alexander Mayr & Philip Stahmann & Maximilian Nebel & Christian Janiesch, 2024. "Still doing it yourself? Investigating determinants for the adoption of intelligent process automation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-22, December.
    14. Ashraf, Mohammad Ali & Alam, Mirza Mohammad Didarul & Alexa, Lidia, 2021. "Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    15. Wei Wei & Jie Sun & Wei Miao & Tong Chen & Hanchu Sun & Shuyuan Lin & Chao Gu, 2024. "Using the Extended Unified Theory of Acceptance and Use of Technology to explore how to increase users’ intention to take a robotaxi," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    16. Tuba Bakici, 2020. "Comparison of crowdsourcing platforms from social-psychological and motivational perspectives," Post-Print hal-02966992, HAL.
    17. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    18. Guych Nuryyev & Yu-Ping Wang & Jennet Achyldurdyyeva & Bih-Shiaw Jaw & Yi-Shien Yeh & Hsien-Tang Lin & Li-Fan Wu, 2020. "Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study," Sustainability, MDPI, vol. 12(3), pages 1-21, February.
    19. Kuttimani Tamilmani & Nripendra P. Rana & Robin Nunkoo & Vishnupriya Raghavan & Yogesh K. Dwivedi, 2022. "Indian Travellers’ Adoption of Airbnb Platform," Information Systems Frontiers, Springer, vol. 24(1), pages 77-96, February.
    20. Konstantinos Dendrinos & George Spais, 2024. "An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 492-522, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231181388. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.