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COVID-19’s Impact on Fintech Adoption: Behavioral Intention to Use the Financial Portal

Author

Listed:
  • Arfan Shahzad

    (Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur 50300, Malaysia)

  • Nurhana Zahrullail

    (Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur 50300, Malaysia)

  • Ahsan Akbar

    (International Business School, Guangzhou City University of Technology, Guangzhou 510080, China
    Department of Management, Faculty of Informatics and Management, University of Hradec Kralove, 50003 Hradec Kralove, Czech Republic)

  • Hana Mohelska

    (Department of Management, Faculty of Informatics and Management, University of Hradec Kralove, 50003 Hradec Kralove, Czech Republic)

  • Arsalan Hussain

    (College of Business Management, Institute of Business Management, Karachi 75190, Pakistan)

Abstract

As Fintech has grown exponentially in recent years, several researchers have examined how information technology is applied in the financial services sector, with a focus on the extended practice of its application. However, fewer studies have investigated the factors influencing the acceptance of Fintech services. In order to examine how consumers adopt Fintech services, this research presents an enhanced technology acceptance model (TAM) that integrates perceived usefulness, perceived ease of use, user innovativeness, and trust as factors of attitude towards using Fintech platforms and behavioral intention to use Fintech platforms. The questionnaires were sent to 867 of Portal MyAzZahra’s customers, and 273 complete questionnaires were received. The data were then analyzed to comprehend whether the proposed hypotheses were accepted or rejected. The findings depict that consumers’ trust, perceived ease of use, and customer innovation in Fintech services substantially impact the attitude towards adoption and behavioral intention to use the Fintech online platform. However, perceived usefulness does not significantly influence the attitude towards adoption and the behavioral intention to use the online loan aggregator. By integrating these factors into Fintech services with TAM, this study adds to the literature on adopting Fintech services by offering a more holistic perspective of the factors affecting consumers’ attitudes.

Suggested Citation

  • Arfan Shahzad & Nurhana Zahrullail & Ahsan Akbar & Hana Mohelska & Arsalan Hussain, 2022. "COVID-19’s Impact on Fintech Adoption: Behavioral Intention to Use the Financial Portal," JRFM, MDPI, vol. 15(10), pages 1-18, September.
    • Handle: RePEc:gam:jjrfmx:v:15:y:2022:i:10:p:428-:d:925143
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    References listed on IDEAS

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    1. Raf Buyle & Mathias Van Compernolle & Eveline Vlassenroot & Ziggy Vanlishout & Peter Mechant & Erik Mannens, 2018. "“Technology Readiness and Acceptance Model” as a Predictor for the Use Intention of Data Standards in Smart Cities," Media and Communication, Cogitatio Press, vol. 6(4), pages 127-139.
    2. Zanxin Wang & Saqib Ali & Ahsan Akbar & Farhan Rasool, 2020. "Determining the Influencing Factors of Biogas Technology Adoption Intention in Pakistan: The Moderating Role of Social Media," IJERPH, MDPI, vol. 17(7), pages 1-20, March.
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    Cited by:

    1. Wenxiang Zhang & Saeed Siyal & Samina Riaz & Riaz Ahmad & Mohd Faiz Hilmi & Zhi Li, 2023. "Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan," SAGE Open, , vol. 13(3), pages 21582440231, July.
    2. Mohd Shafie Rosli & Nor Shela Saleh & Azlah Md. Ali & Suaibah Abu Bakar, 2023. "Factors Determining the Acceptance of E-Wallet among Gen Z from the Lens of the Extended Technology Acceptance Model," Sustainability, MDPI, vol. 15(7), pages 1-23, March.

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