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Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context

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  • Ashraf, Mohammad Ali
  • Alam, Mirza Mohammad Didarul
  • Alexa, Lidia

Abstract

Facebook commerce (f-commerce) is a relatively new online entrepreneurial initiative that employs Facebook as an electronic space to promote and implement commercial trades. Available empirical research on f-commerce indicates that research on factors affecting entrepreneurial intention toward f-commerce is sparse. Grounded on the theory of bounded rationality, this paper investigates the drivers of f-commerce entrepreneurial intention of young generation on a cross-nationality basis. Data were gathered from the young pool of senior university students from three countries through self-administered questionnaire. The data were analyzed utilizing PLS-SEM. Findings indicate that all of the predictors appear to be robust in predicting f-commerce entrepreneurial intention of the young adults of all three countries. These outcomes will help potential young entrepreneurs in selecting f-commerce entrepreneurship as an option for their future career.

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  • Ashraf, Mohammad Ali & Alam, Mirza Mohammad Didarul & Alexa, Lidia, 2021. "Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    • Handle: RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000412
    DOI: 10.1016/j.jretconser.2021.102475
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