IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v12y2022i3p21582440221119835.html
   My bibliography  Save this article

Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis

Author

Listed:
  • Yuqing Geng
  • Mukasar Maimaituerxun

Abstract

The involvement of green marketing in sustainable consumption is becoming a hot topic in recent decades. However, the co-themed studies of these two terms are relatively less sufficient, and more detailed integrated research should be processed. This study uses CiteSpace to do bibliometric analysis regarding the knowledge structure and evolution of green marketing in sustainable consumption with visualization. Results show that green marketing in sustainable consumption is a prosperous topic with increasing annual publications. Besides, there are relatively complicated collaboration networks among institutions and strong extensive cross-regional collaborations, and the most productive authors may not be highly cited, which contradicts with former results of other studies. Furthermore, “green,†“consumption,†“sustainability,†and “consumer†are more welcomed in this research domain and are at the dominating status in the recent studies; some new research directions have emerged, and research focuses are more diversified, implying the multidisciplinary and comprehensiveness nature of this research domain. This study enjoys novelties by combining green marketing and sustainable consumption, constructing a knowledge framework of this domain, revealing current gaps, and proposing key research directions in the future, which cover the deficiencies of former studies and enrich the knowledge system, and are significant references for scholars to explore the research of this domain in the future more effectively and efficiently.

Suggested Citation

  • Yuqing Geng & Mukasar Maimaituerxun, 2022. "Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis," SAGE Open, , vol. 12(3), pages 21582440221, August.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:3:p:21582440221119835
    DOI: 10.1177/21582440221119835
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440221119835
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440221119835?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    2. Christopher Ball & Markus Kittler, 2019. "Removing environmental market failure through support mechanisms: insights from green start-ups in the British, French and German energy sectors," Small Business Economics, Springer, vol. 52(4), pages 831-844, April.
    3. Mingxing Li & Mengjuan Zhang & Fredrick Oteng Agyeman & Hira Salah ud din Khan & Isabella Torcicollo, 2021. "Research on the Influence of Industry-University-Research Cooperation Innovation Network Characteristics on Subject Innovation Performance," Mathematical Problems in Engineering, Hindawi, vol. 2021, pages 1-13, August.
    4. Camilla Barbarossa & Patrick Pelsmacker, 2016. "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers," Journal of Business Ethics, Springer, vol. 134(2), pages 229-247, March.
    5. Dhir, Amandeep & Sadiq, Mohd & Talwar, Shalini & Sakashita, Mototaka & Kaur, Puneet, 2021. "Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    6. Gleim, Mark R. & Smith, Jeffery S. & Andrews, Demetra & Cronin, J. Joseph, 2013. "Against the Green: A Multi-method Examination of the Barriers to Green Consumption," Journal of Retailing, Elsevier, vol. 89(1), pages 44-61.
    7. Muhammad Salman Shabbir & Mohammed Ali Bait Ali Sulaiman & Nabil Hasan Al-Kumaim & Arshad Mahmood & Mazhar Abbas, 2020. "Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE," Sustainability, MDPI, vol. 12(21), pages 1-13, October.
    8. Peter Glavič, 2021. "Evolution and Current Challenges of Sustainable Consumption and Production," Sustainability, MDPI, vol. 13(16), pages 1-24, August.
    9. Arkesteijn, Karlijn & Oerlemans, Leon, 2005. "The early adoption of green power by Dutch households: An empirical exploration of factors influencing the early adoption of green electricity for domestic purposes," Energy Policy, Elsevier, vol. 33(2), pages 183-196, January.
    10. Yuqing Geng & Mukasar Maimaituerxun & Han Zhang, 2022. "Coordinated interactions between economy and atmospheric environment: temporal–spatial comparisons from China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(12), pages 13887-13916, December.
    11. Nilsson, Måns & Nykvist, Björn, 2016. "Governing the electric vehicle transition – Near term interventions to support a green energy economy," Applied Energy, Elsevier, vol. 179(C), pages 1360-1371.
    12. Jane Golley & Rod Tyers, 2012. "Demographic Dividends, Dependencies, and Economic Growth in China and India," Asian Economic Papers, MIT Press, vol. 11(3), pages 1-26, Fall.
    13. Yuqing Geng & Yan Yan, 2021. "Higher education and science popularization: Can they achieve coordinated growth?," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-25, September.
    14. Xinjia Zhang & Yang Song & Shijun Wang & Sitong Qian & Jun Yang, 2021. "Exploring Research Trends and Building a Multidisciplinary Framework Related to Brownfield: A Visual Analysis Using CiteSpace," Complexity, Hindawi, vol. 2021, pages 1-14, January.
    15. Yuqing Geng & Nan Zhao, 2020. "Measurement of sustainable higher education development: Evidence from China," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-18, June.
    16. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    17. Yuqing Geng & Han Zhang, 2021. "Coordinated Interactions of Sustainable Urbanization Dimensions: Case Study in Hunan, China," SAGE Open, , vol. 11(2), pages 21582440211, April.
    18. Sirong Chen & Rob Law & Shaogui Xu & Mu Zhang, 2020. "Bibliometric and Visualized Analysis of Mobile Technology in Tourism," Sustainability, MDPI, vol. 12(19), pages 1-16, September.
    19. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    20. Ozaki, Ritsuko & Sevastyanova, Katerina, 2011. "Going hybrid: An analysis of consumer purchase motivations," Energy Policy, Elsevier, vol. 39(5), pages 2217-2227, May.
    21. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yiqi Dong & Zuoji Dong, 2023. "Bibliometric Analysis of Game Theory on Energy and Natural Resource," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    2. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
    3. Zhigang Li & Yi Liu, 2023. "Analysis of the Current Situation of the Research on the Influencing Factors of Online Learning Behavior and Suggestions for Teaching Improvement," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    4. Xiyun Gong & Choy Leong Yee & Shin Yiing Lee & Ethan Yi Cao & Abu Naser Mohammad Saif, 2024. "Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
    5. Geng, Yuqing & Liu, Liwen & Chen, Lingyan, 2023. "Rural revitalization of China: A new framework, measurement and forecast," Socio-Economic Planning Sciences, Elsevier, vol. 89(C).
    6. Guofeng Wang & Rui Shi & Wei Cheng & Lihua Gao & Xiankai Huang, 2023. "Bibliometric Analysis for Carbon Neutrality with Hotspots, Frontiers, and Emerging Trends between 1991 and 2022," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    7. Geng, Yuqing & Zhang, Xiaorui & Gao, Juan & Yan, Yan & Chen, Lingyan, 2024. "Bibliometric analysis of sustainable tourism using CiteSpace," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    8. Junjie Li & Wenbo Ma & Xin Dai & Meng Qi & Bangfan Liu, 2022. "China’s Policy Environment’s Development and Path from the Perspective of Policy Sustainability: A Visual Analysis Based on CNKI and WOS," Sustainability, MDPI, vol. 14(24), pages 1-35, December.
    9. Wei Wang & Dechao Ma & Fengzhi Wu & Mengxin Sun & Shuangqing Xu & Qiuyue Hua & Ziyuan Sun, 2023. "Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics," Sustainability, MDPI, vol. 15(3), pages 1-35, January.
    10. Shuai Fan & Jianfeng Jiang & Fei Li & Guoqiang Zeng & Yi Gu & Wentai Guo, 2022. "A Bibliometric Analysis of the Literature on Postgraduate Teaching," Sustainability, MDPI, vol. 14(24), pages 1-24, December.
    11. Ana León-Gómez & Jorge Alexander Mora Forero & Jose Manuel Santos-Jaén, 2023. "A Bibliometric Analysis of Sustainability Education in Tourism Universities," SAGE Open, , vol. 13(3), pages 21582440231, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zohra Ghali-Zinoubi, 2022. "Examining Drivers of Environmentally Conscious Consumer Behavior: Theory of Planned Behavior Extended with Cultural Factors," Sustainability, MDPI, vol. 14(13), pages 1-17, July.
    2. Yingxiu Hong & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Sustainable consumption practices among Chinese youth," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
    3. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    4. Geng, Yuqing & Liu, Liwen & Chen, Lingyan, 2023. "Rural revitalization of China: A new framework, measurement and forecast," Socio-Economic Planning Sciences, Elsevier, vol. 89(C).
    5. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    6. Changjoon Lee & Soyoun Lim & Byoungchun Ha, 2021. "Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    7. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    9. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    10. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    11. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    12. Iuliana Petronela Gârdan & Adrian Micu & Carmen Adina Paștiu & Angela Eliza Micu & Daniel Adrian Gârdan, 2023. "Consumers’ Attitude towards Renewable Energy in the Context of the Energy Crisis," Energies, MDPI, vol. 16(2), pages 1-31, January.
    13. Bhardwaj, Seema & Sreen, Naman & Das, Manish & Chitnis, Asmita & Kumar, Sushant, 2023. "Product specific values and personal values together better explains green purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    14. Alzubaidi, Hawazin & Slade, Emma L. & Dwivedi, Yogesh K., 2021. "Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness," Journal of Business Research, Elsevier, vol. 122(C), pages 685-699.
    15. Edwin Chukwuemeka Idoko & Chukwunonso Oraedu & Christian Chidera Ugwuanyi & Stephen Ikechukwu Ukenna, 2021. "Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    16. Marie Schill & Delphine Godefroit-Winkel & Mbaye Fall Diallo & Camilla Barbarossa, 2019. "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?," Post-Print hal-02091348, HAL.
    17. Nabil Hasan Al-Kumaim & Muhammad Salman Shabbir & Salman Alfarisi & Siti Hasnah Hassan & Abdulsalam K. Alhazmi & Sanil S. Hishan & Samer Al-Shami & Nadhmi A. Gazem & Fathey Mohammed & Hussein Mohammed, 2021. "Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    18. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
    19. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    20. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:12:y:2022:i:3:p:21582440221119835. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.