Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers
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DOI: 10.1007/s10551-014-2425-z
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Keywords
Eco-friendly products consumption; Environment; Self-identity; Moral obligation; Intention–behavior gap; Spillover effect; Structural equation modeling; Multi-group analysis;All these keywords.
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