IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v11y2021i4p21582440211059181.html
   My bibliography  Save this article

Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness

Author

Listed:
  • Aixia Li
  • A. Y. M. Atiquil Islam
  • Xiaoqing Gu

Abstract

This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners’ perceived usefulness, perceived interactivity, and expectation confirmation have a significant effect on their satisfaction. Furthermore, learners’ perceived usefulness was significantly influenced by their perceived interactivity and expectation confirmation. The results of this research also provide sustainable development directions for online platforms, such as the quality of curriculum design and the level of interaction between curriculum platforms.

Suggested Citation

  • Aixia Li & A. Y. M. Atiquil Islam & Xiaoqing Gu, 2021. "Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness," SAGE Open, , vol. 11(4), pages 21582440211, November.
    • Handle: RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211059181
    DOI: 10.1177/21582440211059181
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440211059181
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440211059181?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    3. Dong Lu & Ivan Ka Wai Lai & Yide Liu, 2019. "The Consumer Acceptance of Smart Product-Service Systems in Sharing Economy: The Effects of Perceived Interactivity and Particularity," Sustainability, MDPI, vol. 11(3), pages 1-22, February.
    4. Zauberman, Gal, 2003. "The Intertemporal Dynamics of Consumer Lock-In," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 405-419, December.
    5. Joel Mero (Järvinen), 2018. "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 205-217, May.
    6. Zott, Christoph & Amit, Raphael & Donlevy, Jon, 2000. "Strategies for value creation in e-commerce:: best practice in Europe," European Management Journal, Elsevier, vol. 18(5), pages 463-475, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maria Kathryne A. Illescas & Ardvin Kester S. Ong & Josephine D. German, 2023. "Online or Traditional Learning at the Near End of the Pandemic: Assessment of Students’ Intentions to Pursue Online Learning in the Philippines," Sustainability, MDPI, vol. 15(8), pages 1-24, April.
    2. Anne Skoglund & Øyfrid Larsen Moen & Kari Bjerke Batt-Rawden & Agneta Schröder, 2023. "Students’ Experiences with a Mental Health-Promoting Daily Life During COVID19: Balancing Predictability and Joy," SAGE Open, , vol. 13(3), pages 21582440231, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. McLean, Graeme & Osei-Frimpong, Kofi, 2019. "Chat now… Examining the variables influencing the use of online live chat," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 55-67.
    2. Bilgihan, Anil & Barreda, Albert & Okumus, Fevzi & Nusair, Khaldoon, 2016. "Consumer perception of knowledge-sharing in travel-related Online Social Networks," Tourism Management, Elsevier, vol. 52(C), pages 287-296.
    3. Oghuma, Apollos Patricks & Chang, Younghoon & Libaque-Saenz, Christian Fernando & Park, Myeong-Cheol & Rho, Jae Jeung, 2015. "Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea," Telecommunications Policy, Elsevier, vol. 39(8), pages 658-677.
    4. Chen Wei, 2021. "The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China," International Journal of Science and Business, IJSAB International, vol. 5(8), pages 46-72.
    5. Hsu, Chin-Lung & Lin, Judy Chuan-Chuan, 2016. "Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 108(C), pages 42-53.
    6. Li, Chia-Ying & Fang, Yu-Hui, 2020. "I searched, I collected, I experienced: Exploring how mobile augmented reality makes the players go," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    7. Bilal Al-Momani, 2016. "The Effect of Perceived Factors of Decision Support Systems on Actual Usage: Behavioral Intention of Using Decision Support Systems as a Mediating Variable: “An Empirical Study of Jordanian Higher Edu," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(1), pages 201-201, December.
    8. Vakulenko, Yulia & Hellström, Daniel & Hjort, Klas, 2018. "What's in the parcel locker? Exploring customer value in e-commerce last mile delivery," Journal of Business Research, Elsevier, vol. 88(C), pages 421-427.
    9. Joel Steckel & Russell Winer & Randolph Bucklin & Benedict Dellaert & Xavier Drèze & Gerald Häubl & Sandy Jap & John Little & Tom Meyvis & Alan Montgomery & Arvind Rangaswamy, 2005. "Choice in Interactive Environments," Marketing Letters, Springer, vol. 16(3), pages 309-320, December.
    10. Suzy Jagger & Haytham Siala & Diane Sloan, 2016. "It's All in the Game: A 3D Learning Model for Business Ethics," Journal of Business Ethics, Springer, vol. 137(2), pages 383-403, August.
    11. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    12. Shahla Asadi & Mehrbakhsh Nilashi & Abd Razak Che Husin & Elaheh Yadegaridehkordi, 2017. "Customers perspectives on adoption of cloud computing in banking sector," Information Technology and Management, Springer, vol. 18(4), pages 305-330, December.
    13. Jan C Zoellick & Adelheid Kuhlmey & Liane Schenk & Stefan Blüher, 2021. "Method-oriented systematic review on the simple scale for acceptance measurement in advanced transport telematics," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-25, March.
    14. Phillip C. James, 2021. "What Determines Student Satisfaction in an E-learning Environment? A Comprehensive Literature Review of Key Success Factors," Higher Education Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-1, August.
    15. Ying Yu & Tung-Jung Sung, 2023. "A value-based view of the smart PSS adoption: a study of smart kitchen appliances," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 499-527, June.
    16. Dalal Bamufleh & Amani Saud Alshamari & Asrar Saud Alsobhi & Hanan Hisham Ezzi & Waad Sultan Alruhaili, 2021. "Exploring Public Attitudes toward E-Government Health Applications Used During the COVID-19 Pandemic: Evidence from Saudi Arabia," Computer and Information Science, Canadian Center of Science and Education, vol. 14(3), pages 1-1, August.
    17. Bong Keun Jeong & Tom E Yoon, 2013. "An Empirical Investigation on Consumer Acceptance of Mobile Banking Services," Business and Management Research, Business and Management Research, Sciedu Press, vol. 2(1), pages 31-40, March.
    18. Mohammad Hasan Galib & Khalid Ait Hammou & Jennifer Steiger, 2018. "Predicting Consumer Behavior: An Extension of Technology Acceptance Model," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(3), pages 1-73, August.
    19. Federico Iannacci & Colm Fearon & Kristine Pole, 2021. "From Acceptance to Adaptive Acceptance of Social Media Policy Change: a Set-Theoretic Analysis of B2B SMEs," Information Systems Frontiers, Springer, vol. 23(3), pages 663-680, June.
    20. Shahla Asadi & Mehrbakhsh Nilashi & Abd Razak Che Husin & Elaheh Yadegaridehkordi, 0. "Customers perspectives on adoption of cloud computing in banking sector," Information Technology and Management, Springer, vol. 0, pages 1-26.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211059181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.