Ingredient Branding: A Differentiation Strategy for the Commoditized World
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DOI: 10.1177/0971890720959539
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References listed on IDEAS
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Cited by:
- Paydas Turan, Ceyda, 2021. "What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Claudiu-Cătălin MUNTEANU, 2023. "The Usefulness of Branding in Agricultural Marketing," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 20(2), pages 209-224.
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Keywords
Ingredient branding; brand management; competitive advantage; differentiation; component branding;All these keywords.
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