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Ingredient Branding

Author

Listed:
  • Philip Kotler

    (Northwestern University)

  • Waldemar Pfoertsch

    (China Europe International)

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Suggested Citation

  • Philip Kotler & Waldemar Pfoertsch, 2010. "Ingredient Branding," Springer Books, Springer, number 978-3-642-04214-0, June.
    • Handle: RePEc:spr:sprbok:978-3-642-04214-0
    DOI: 10.1007/978-3-642-04214-0
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    Cited by:

    1. Tapish Panwar & Kalim Khan, 2020. "Ingredient Branding: A Differentiation Strategy for the Commoditized World," Paradigm, , vol. 24(2), pages 149-163, December.

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