IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v7y2006i1p57-75.html
   My bibliography  Save this article

Gender Influences in Garment Purchase

Author

Listed:
  • Neena Sondhi

    (Neena Sondhi is Associate Professor (Marketing), International Management Institute, New Delhi.)

  • S.R. Singhvi

    (S.R. Singhvi is Director, Asia Pacific Institute of Management, New Delhi.)

Abstract

The ever-evolving fashion industry is a clear reflection of the changing patterns in the social, political, technological and economic environment of a society. The past few decades have seen significant and diverse changes in consumer habits and lifestyles. At long last, garment purchase has come of age, with both male and female consumers becoming increasingly brand and fashion conscious. With the emergence of a contemporary social structure, garment purchase is no longer the forte of women alone. Research, national and international, expounds on the purchase decisions of the New Man who is becoming more fashion conscious and trend savvy when it comes to apparel. This article is an attempt to identify certain gender-based antecedents of garment purchase involvement. An attempt has also been made to identify the key drivers that influence the decision making process for garment purchase, separately for male and female customers. The findings demonstrate a paradigm shift in attitudes and purchase patterns, which can have important implications for the marketer.

Suggested Citation

  • Neena Sondhi & S.R. Singhvi, 2006. "Gender Influences in Garment Purchase," Global Business Review, International Management Institute, vol. 7(1), pages 57-75, February.
    • Handle: RePEc:sae:globus:v:7:y:2006:i:1:p:57-75
    DOI: 10.1177/097215090500700104
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097215090500700104
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097215090500700104?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. "Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 63-70, June.
    2. Fischer, Eileen & Arnold, Stephen J, 1990. "More than a Labor of Love: Gender Roles and Christmas Gift Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 333-345, December.
    3. Moschis, George P, 1985. "The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 898-913, March.
    4. Dittmar, Helga & Beattie, Jane & Friese, Susanne, 1995. "Gender identity and material symbols: Objects and decision considerations in impulse purchases," Journal of Economic Psychology, Elsevier, vol. 16(3), pages 491-511, September.
    5. Jean-Noël Kapferer & Gilles Laurent, 1985. "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement," Post-Print hal-00786782, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hristo Katrandjiev & Ivo Velinov, 2014. "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
    2. Lam, Eddie T.C. & Bae, John, 2014. "Confirmatory factor analysis of the Purchaser Style Inventory for Sport Products (PSISP)," Sport Management Review, Elsevier, vol. 17(3), pages 254-264.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haj-Salem, Narjes & Chebat, Jean Charles & Michon, Richard & Oliveira, Sandra, 2016. "Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity," Journal of Business Research, Elsevier, vol. 69(3), pages 1219-1227.
    2. Tracie (Tsun-Yin) Tung & Harold F. Koenig & Hsiou-Lien Chen, 2017. "Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison," Sustainability, MDPI, vol. 9(11), pages 1-17, October.
    3. Sevtap Ünal & Aysel Erciþ, 2008. "The Role Of Gender Differences In Determining The Style Of Consumer Decision-Making," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 22(1+2), pages 89-106.
    4. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    5. Nela Filimon & Jordi López-Sintas & Carlos Padrós-Reig, 2011. "A test of Rosen’s and Adler’s theories of superstars," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 137-161, May.
    6. Flouri, Eirini, 2001. "The role of family togetherness and right-wing attitudes in adolescent materialism," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 30(4), pages 363-365.
    7. Jemey, Nursyuhada binti & Kasim, Nor Hasniah binti, 2023. "The Impact of Covid-19 on Consumption Patterns Among Malaysian Youths," MPRA Paper 118841, University Library of Munich, Germany, revised 26 Sep 2023.
    8. Laura Birg & Anna Goeddeke, 2016. "Christmas Economics—A Sleigh Ride," Economic Inquiry, Western Economic Association International, vol. 54(4), pages 1980-1984, October.
    9. Shakeel Ahmad Sofi & Faizan Ashraf Mir & Mubashir Majid Baba, 2020. "Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument," Future Business Journal, Springer, vol. 6(1), pages 1-20, December.
    10. Wood, Michael, 1998. "Socio-economic status, delay of gratification, and impulse buying," Journal of Economic Psychology, Elsevier, vol. 19(3), pages 295-320, June.
    11. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2020. "Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    12. Sigrid Luhr, 2018. "How Social Class Shapes Adolescent Financial Socialization: Understanding Differences in the Transition to Adulthood," Journal of Family and Economic Issues, Springer, vol. 39(3), pages 457-473, September.
    13. Beth Pontari & Andrea Stanaland & Tom Smythe, 2009. "Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?," Journal of Consumer Policy, Springer, vol. 32(4), pages 333-351, December.
    14. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    15. Marcio Dias & Valérie-Inés de la Ville, 2015. "Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money [La mediación parental, elemento clave de la construcción por el niño del sentido de la p," Post-Print hal-01627594, HAL.
    16. Gainer, Brenda, 1995. "Ritual and relationships: Interpersonal influences on shared consumption," Journal of Business Research, Elsevier, vol. 32(3), pages 253-260, March.
    17. Angela Aerry Choi & Daegon Cho & Dobin Yim & Jae Yun Moon & Wonseok Oh, 2019. "When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases," Information Systems Research, INFORMS, vol. 30(4), pages 1164-1183, December.
    18. Bahtýþen Kavak & Canan Eryiðit & Öznur Özkan Tektaþ & Pýnar Baþgöze, 2010. "Effects Of Hedonic - Utilitarian Motives And Life Style On Attitudinal-Behavioral Loyalty," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 24(1+2), pages 21-40.
    19. Sinha, Piyush Kumar & Mishra, Hari Govind & Kaul, Surabhi & Singh, Sarabjot, 2014. "Buying Impulsive Trait: An effective moderator for shopping emotions and perceived risk," IIMA Working Papers WP2014-03-17, Indian Institute of Management Ahmedabad, Research and Publication Department.
    20. Yeh, Ching-Hsuan & Wang, Yi-Shun & Yieh, Kaili, 2016. "Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives," International Journal of Information Management, Elsevier, vol. 36(3), pages 245-257.
    21. Adam Ndou & Sam Ngwenya, 2022. "The Influence of Parental Financial Socialization on Young Black African Adults’ Financial Behavior," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 10(4), pages 120-134.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:7:y:2006:i:1:p:57-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.