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Effects Of Hedonic - Utilitarian Motives And Life Style On Attitudinal-Behavioral Loyalty

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  • Bahtýþen Kavak
  • Canan Eryiðit
  • Öznur Özkan Tektaþ
  • Pýnar Baþgöze

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  • Bahtýþen Kavak & Canan Eryiðit & Öznur Özkan Tektaþ & Pýnar Baþgöze, 2010. "Effects Of Hedonic - Utilitarian Motives And Life Style On Attitudinal-Behavioral Loyalty," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 24(1+2), pages 21-40.
    • Handle: RePEc:boz:journl:v:24:y:2010:i:1+2:p:21-40
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    File URL: http://www.bujournal.boun.edu.tr/docs/13317359662.Bahtisen%20Kavak.pdf
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    References listed on IDEAS

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    1. Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
    2. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    3. Fischer, Eileen & Arnold, Stephen J, 1990. "More than a Labor of Love: Gender Roles and Christmas Gift Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 333-345, December.
    4. Gilles Laurent & Bernard Dubois, 1999. "A Situational Approach to Brand Loyalty," Post-Print hal-00458443, HAL.
    5. Barbara Carroll & Aaron Ahuvia, 2006. "Some antecedents and outcomes of brand love," Marketing Letters, Springer, vol. 17(2), pages 79-89, April.
    6. Kaul Subhashini, 2006. "Hedonism and Culture: Impact on Shopper Behaviour," IIMA Working Papers WP2006-10-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
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