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The Role Of Gender Differences In Determining The Style Of Consumer Decision-Making

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  • Sevtap Ünal
  • Aysel Erciþ

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  • Sevtap Ünal & Aysel Erciþ, 2008. "The Role Of Gender Differences In Determining The Style Of Consumer Decision-Making," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 22(1+2), pages 89-106.
    • Handle: RePEc:boz:journl:v:22:y:2008:i:1+2:p:89-106
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    File URL: http://www.bujournal.boun.edu.tr/docs/13317354946.Sevtap%20Unal.pdf
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    References listed on IDEAS

    as
    1. Fischer, Eileen & Arnold, Stephen J, 1990. "More than a Labor of Love: Gender Roles and Christmas Gift Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 333-345, December.
    2. Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. "Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 63-70, June.
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    Cited by:

    1. Ivana Pavlic & Matea Vukic, 2019. "Decision-Making Styles Of Generation Z Consumers In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(1), pages 79-95, june.

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