Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals
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DOI: 10.1177/23197145211006961
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References listed on IDEAS
- Sudhir Rana & Arpan Anand & Sanjeev Prashar & Moon Moon Haque, 2020. "A perspective on the positioning of Indian business schools post COVID-19 pandemic," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 17(2), pages 353-367, October.
- Zhao, Shuming & Jiang, Chunyan, 2009. "Learning by Doing: Emerging Paths of Chinese Management Research," Management and Organization Review, Cambridge University Press, vol. 5(1), pages 107-119, March.
- Subhajit Bhattacharya & Subrata Chattopadhyay, 2019. "Eliminating Thought Boundaries Through Fiction Movies and Books," South Asian Journal of Business and Management Cases, , vol. 8(3), pages 324-334, December.
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Keywords
Management education; learning approaches; marketing management pedagogy; new-age learning; structured equation modelling;All these keywords.
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