IDEAS home Printed from https://ideas.repec.org/a/sae/soasur/v31y2024i1p25-62.html
   My bibliography  Save this article

Competitive Asymmetry Among B-schools Based on Graduate Outcome and Institute Financial Performance: The Need for Academic Parity

Author

Listed:
  • Kishore Thomas John
  • Rejikumar G.
  • Jojo Joy Nirappathu
  • Ajith Kumar Kamala Raghavan

Abstract

The B-school scenario in India is vast; with institutions in thousands, and hundreds of thousands in annual intake. Despite availability of ranking metrics, these portray only a partial picture of the top institutes alone, leaving the majority of Indian B-schools unmapped. The competitive arena for institutes is asymmetric, creating a problem with existing indexes as they do not aid aspirants or major stakeholders to make accurate estimates of institutional performance. Using secondary data from a statutory body (AICTE), the paper studies how this asymmetry is played out in aspects of graduate outcome performance- namely outturn and placement, as well as institutional financial performances within the context of a single state. Publicly available information from media and other intelligence reports have been further leveraged to augment facts. The study clusters institutes based on graduate outturn and placements into a vulnerability-risk grid, allowing accurate assessments of how B-schools are performing across a selected time-period. Financial risk assessment also helps in identifying the problem hotspots which require direct intervention. The paper is unique in its contribution to classifying risks among management institutes using a method which is scalable and adaptable. It identifies key imperatives to establish academic parity, by clustering deficit aspects based on the level of the b-schools performance.

Suggested Citation

  • Kishore Thomas John & Rejikumar G. & Jojo Joy Nirappathu & Ajith Kumar Kamala Raghavan, 2024. "Competitive Asymmetry Among B-schools Based on Graduate Outcome and Institute Financial Performance: The Need for Academic Parity," South Asian Survey, , vol. 31(1), pages 25-62, March.
    • Handle: RePEc:sae:soasur:v:31:y:2024:i:1:p:25-62
    DOI: 10.1177/09715231241264958
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/09715231241264958
    Download Restriction: no
    File URL: https://libkey.io/10.1177/09715231241264958?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gupta, Parul & Prashar, Anupama & Giannakis, Mihalis & Dutot, Vincent & Dwivedi, Yogesh K., 2022. "How organizational socialization occurring in virtual setting unique: A longitudinal study of socialization," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    2. Sudhir Rana & Arpan Anand & Sanjeev Prashar & Moon Moon Haque, 2020. "A perspective on the positioning of Indian business schools post COVID-19 pandemic," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 17(2), pages 353-367, October.
    3. Anup K. Singh & Richa Misra, 2017. "Students’ Perceptions of the Value Addition of Management Education and its Enablers and Barriers," Global Business Review, International Management Institute, vol. 18(1), pages 226-237, February.
    4. K.B. Sridevi, 2020. "Filling the quality gaps for a futuristic management education," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 37(4), pages 393-400, September.
    5. Parul Gupta & Anupama Prashar & Mihalis Giannakis & Vincent Dutot & Yogesh Dwivedi, 2022. "How organizational socialization occurring in virtual setting unique: A longitudinal study of socialization," Post-Print hal-03852335, HAL.
    6. John Hulland, 2020. "Conceptual review papers: revisiting existing research to develop and refine theory," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 27-35, June.
    7. Mathew J Manimala & Kishinchand Poornima Wasdani & Abhishek Vijaygopal, 2020. "Facilitation and Regulation of Educational Institutions: The Role of Accreditation," Vikalpa: The Journal for Decision Makers, , vol. 45(1), pages 7-24, March.
    8. Ashita Aggarwal Sharma & Vithala R. Rao & Sapna Popli, 2013. "Measuring consumer-based brand equity for Indian business schools," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 23(2), pages 175-203, July.
    9. Elina Jaakkola, 2020. "Designing conceptual articles: four approaches," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 18-26, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paolo Franco, 2023. "Older consumers and technology: A critical systematic literature review," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 92-121, June.
    2. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
    3. Anupama Gupta & Arunima Haldar, 2023. "International Competitiveness of Business Schools: Enablers in Indian Context," International Journal of Global Business and Competitiveness, Springer, vol. 18(1), pages 1-10, June.
    4. Razmdoost, Kamran & Alinaghian, Leila & Chandler, Jennifer D. & Mele, Cristina, 2023. "Service ecosystem boundary and boundary work," Journal of Business Research, Elsevier, vol. 156(C).
    5. Minet, Alice & Wentzel, Daniel & Raff, Stefan & Garbas, Janina, 2024. "Design thinking in physical and virtual environments: Conceptual foundations, qualitative analysis, and practical implications," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    6. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    7. Pranav Kumar & Shahira Abdalla & Usha Seshadri & Mohit Vij, 2024. "Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 Era," FIIB Business Review, , vol. 13(3), pages 331-339, May.
    8. Bishnuprasad Mohapatra, 2025. "Honey Adulteration and Corporate Irresponsibility in India: Visualizing Corporate Sustainability," FIIB Business Review, , vol. 14(1), pages 12-20, January.
    9. Aditya Shankar Mishra & Revti Raman Mishra, 2023. "Marketing Schools of Thought and Their Present Day Relevance," FIIB Business Review, , vol. 12(4), pages 351-361, December.
    10. Asuamah Yeboah, Samuel & Antwi Boasiako, Ama, 2024. "Beyond the Classroom: Quality Assurance in Developing Nations," MPRA Paper 122486, University Library of Munich, Germany, revised 13 Oct 2024.
    11. Xiaoran Zheng & Yuzhuo Cai, 2022. "Transforming Innovation Systems into Innovation Ecosystems: The Role of Public Policy," Sustainability, MDPI, vol. 14(12), pages 1-26, June.
    12. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    13. Elizabeth Kassab Sfeir, 2022. "Impact of interpersonal influences on Employee engagement and Psychological contract: Effects of guanxi, wasta, jeitinho, blat and pulling strings," Papers 2209.05592, arXiv.org.
    14. John Mamokhere, 2022. "Accountability, inclusivity, effectiveness, and leaving no one behind: An exploration of effective governance principles in ensuring clean water and sanitation in South African municipalities," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 191-205, December.
    15. Haoyan Li & Hui Jiang, 2024. "Stable Social Knowledge Creation to Solve the Contract Failure Dilemma in International Construction Engineering: A Liquid Crystal Metaphor," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6937-6968, June.
    16. Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.
    17. Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
    18. Tierney, Kieran D. & Oswald Karpen, Ingo & Westberg, Kate, 2022. "Brand meaning and institutional work: The light and dark sides of service employee practices," Journal of Business Research, Elsevier, vol. 151(C), pages 244-256.
    19. Manyise, Timothy & Dentoni, Domenico, 2021. "Value chain partnerships and farmer entrepreneurship as balancing ecosystem services: Implications for agri-food systems resilience," Ecosystem Services, Elsevier, vol. 49(C).
    20. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:soasur:v:31:y:2024:i:1:p:25-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.