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Eliminating Thought Boundaries Through Fiction Movies and Books

Author

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  • Subhajit Bhattacharya
  • Subrata Chattopadhyay

Abstract

The case study pedagogy over the years led to its essence in effective learning with real-life situations, logical progression and data-driven analysis in solution optimization. However, it is has its limitations in solving managerial problems with creativity. It confines the learning to its boundaries, is mechanistic and unemotional by design. It does not unfold limitless interpretation while merging creativity and innovation with out-of-the-box thinking. A differentiated session offering led to incorporating fiction movies and books to tinker young minds with a plethora of thought rainbows. The essence of the unconventional mode of group learning resulted in linkage of marketing theories to fiction, taking the interpretations to a pleasure voyage. The philosophical perspective with high engagement moves from literary subjectivity to profound management objectivity. This article depicts that experimentation with differentiated pedagogy can generate better learning outcomes which can create an effective impact for management students in creative thinking and wiser decision-making.

Suggested Citation

  • Subhajit Bhattacharya & Subrata Chattopadhyay, 2019. "Eliminating Thought Boundaries Through Fiction Movies and Books," South Asian Journal of Business and Management Cases, , vol. 8(3), pages 324-334, December.
    • Handle: RePEc:sae:sajbmc:v:8:y:2019:i:3:p:324-334
    DOI: 10.1177/2277977919876731
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    References listed on IDEAS

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    1. Luminiţa NICOLESCU, 2009. "Applying Marketing To Higher Education: Scope And Limits," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
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    Cited by:

    1. Subhajit Bhattacharya & Rohit Vishal Kumar & Subrata Chattopadhyay, 2024. "Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals," FIIB Business Review, , vol. 13(3), pages 364-377, May.

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