IDEAS home Printed from https://ideas.repec.org/a/sae/amerec/v61y2016i2p191-203.html
   My bibliography  Save this article

College Textbook Publishing

Author

Listed:
  • Bob Carbaugh

Abstract

Based on the author’s many years of experience in college textbook publishing, this article discusses three topics relevant to the textbook-publishing business: (a) the motivations of the author and publisher regarding revenue maximization versus profit maximization, (b) the reimportation of textbooks as an impediment to the international price-discrimination practices of publishers, and (c) the effects of mergers among publishers. Each of these topics is an application of undergraduate microeconomic theories and principles.

Suggested Citation

  • Bob Carbaugh, 2016. "College Textbook Publishing," The American Economist, Sage Publications, vol. 61(2), pages 191-203, October.
    • Handle: RePEc:sae:amerec:v:61:y:2016:i:2:p:191-203
    DOI: 10.1177/0569434516652035
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0569434516652035
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0569434516652035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Anindya Ghose & Michael D. Smith & Rahul Telang, 2006. "Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact," Information Systems Research, INFORMS, vol. 17(1), pages 3-19, March.
    2. Justin P. Johnson, 2011. "Secondary markets with changing preferences," RAND Journal of Economics, RAND Corporation, vol. 42(3), pages 555-574, September.
    3. Robert Carbaugh & Koushik Ghosh, 2005. "Are College Textbooks Priced Fairly?," Challenge, Taylor & Francis Journals, vol. 48(5), pages 95-112.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rubing Li & Arun Sundararajan, 2024. "The Rise of Recommerce: Ownership and Sustainability with Overlapping Generations," Papers 2405.09023, arXiv.org.
    2. Antino Kim & Rajib L. Saha & Warut Khern-am-nuai, 2021. "Manufacturer’s “1-Up” from Used Games: Insights from the Secondhand Market for Video Games," Information Systems Research, INFORMS, vol. 32(4), pages 1173-1191, December.
    3. Masakazu Ishihara & Andrew T. Ching, 2019. "Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games," Marketing Science, INFORMS, vol. 38(3), pages 392-416, May.
    4. Weixiang Huang & Yanzhi Li & Youhua Chen, 2021. "Overage Disutility, User Trading, and Tariff Design," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3758-3783, October.
    5. Ramani, Vinay & De Giovanni, Pietro, 2017. "A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1009-1027.
    6. John Jeansson & Shahrokh Nikou & Siw Lundqvist & Leif Marcusson & Anna Sell & Pirkko Walden, 2017. "SMEs’ online channel expansion: value creating activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 49-66, February.
    7. Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014. "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 109-130, May.
    8. Christophe Bellégo & Romain De Nijs, 2020. "The Unintended Consequences of Antipiracy Laws on Markets with Asymmetric Piracy: The Case of the French Movie Industry," Information Systems Research, INFORMS, vol. 31(4), pages 1064-1086, December.
    9. Zhiyi Wang & Lusi Yang & Jungpil Hahn, 2023. "Winner Takes All? The Blockbuster Effect on Crowdfunding Platforms," Information Systems Research, INFORMS, vol. 34(3), pages 935-960, September.
    10. Anindya Ghose & Sang Pil Han, 2014. "Estimating Demand for Mobile Applications in the New Economy," Management Science, INFORMS, vol. 60(6), pages 1470-1488, June.
    11. Rapson, David & Schiraldi, Pasquale, 2013. "Internet and the efficiency of decentralized markets: Evidence from automobiles," Economics Letters, Elsevier, vol. 121(2), pages 232-235.
    12. Ketter, W. & Collins, J. & Gini, M. & Gupta, A. & Schrater, P., 2007. "Detecting and Forecasting Economic Regimes in Multi-Agent Automated Exchanges," ERIM Report Series Research in Management ERS-2007-065-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    13. James D. Dana Jr. & Eugene Orlov Jr., 2014. "Internet Penetration and Capacity Utilization in the US Airline Industry," American Economic Journal: Microeconomics, American Economic Association, vol. 6(4), pages 106-137, November.
    14. Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2009. "Clicks, Discontinuities, and Firm Demand Online," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(4), pages 935-975, December.
    15. Steve Thompson, 2009. "Grey Power: An Empirical Investigation of the Impact of Parallel Imports on Market Prices," Journal of Industry, Competition and Trade, Springer, vol. 9(3), pages 219-232, September.
    16. Chux Gervase Iwu, 2011. "Used Bookstore as a Vehicle for Improved Learning and Development: The Case of a South African Tertiary Institution," Journal of Education and Vocational Research, AMH International, vol. 1(3), pages 87-95.
    17. Liu, Ting & Schiraldi, Pasquale, 2014. "Buying frenzies in durable-goods markets," European Economic Review, Elsevier, vol. 70(C), pages 1-16.
    18. Mense, Andreas, 2021. "Secondary housing supply," FAU Discussion Papers in Economics 05/2021, Friedrich-Alexander University Erlangen-Nuremberg, Institute for Economics.
    19. Wolfgang Ketter & John Collins & Maria Gini & Alok Gupta & Paul Schrater, 2012. "Real-Time Tactical and Strategic Sales Management for Intelligent Agents Guided by Economic Regimes," Information Systems Research, INFORMS, vol. 23(4), pages 1263-1283, December.
    20. Ye, Taofeng & Sun, Hao, 2016. "Price-setting newsvendor with strategic consumers," Omega, Elsevier, vol. 63(C), pages 103-110.

    More about this item

    Keywords

    profit maximization; reimportation; price discrimination; mergers;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:amerec:v:61:y:2016:i:2:p:191-203. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://journals.sagepub.com/home/aex .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.