The influence of book advertising on sales in the German fiction book market
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DOI: 10.1007/s10824-013-9203-0
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Cited by:
- Paul Crosby, 2019. "Don’t judge a book by its cover: examining digital disruption in the book industry using a stated preference approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(4), pages 607-637, December.
- Ekaterina S. Demina & Evgeniy M. Ozhegov, 2017. "The Impact of Omnivorism on Consumer Choice: The Case of the Book Market," HSE Working papers WP BRP 175/EC/2017, National Research University Higher School of Economics.
- Marco Caliendo & Michel Clement & Edlira Shehu, 2015. "The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors," Marketing Letters, Springer, vol. 26(4), pages 423-436, December.
- Joaquín M. Azagra-Caro & Anabel Fernández-Mesa & Nicolás Robinson-García, 2020. "‘Getting out of the closet’: scientific authorship of literary fiction and knowledge transfer," The Journal of Technology Transfer, Springer, vol. 45(1), pages 56-85, February.
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More about this item
Keywords
Advertising; Book sales; Propensity score matching; Publishing; L82; M31; M37;All these keywords.
JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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