SMEs’ online channel expansion: value creating activities
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DOI: 10.1007/s12525-016-0234-1
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- Rainer Alt & Carsta Militzer-Horstmann, 2017. "Electronic Markets on the media industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 1-5, February.
- Di Fatta, Davide & Patton, Dean & Viglia, Giampaolo, 2018. "The determinants of conversion rates in SME e-commerce websites," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 161-168.
- Michael Blaschke & Uwe Riss & Kazem Haki & Stephan Aier, 2019. "Design principles for digital value co-creation networks: a service-dominant logic perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 443-472, September.
- Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.
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Keywords
Business model; Channel expansion; Online transition; Value activities;All these keywords.
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