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Minding the Cultural Gaps between Different Countries - A Real Challenge for the International Managers

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  • Alexandru CÃPÃTÎNÃ

    (Dunarea de Jos University of Galati, Romania)

  • George SCHIN

    (Dunarea de Jos University of Galati, Romania)

Abstract

The managers that intend to develop their businesses at the global scale are frequently confronted with situations which require skills related to effective communication in diverse cross-cultural contexts. The paper’s aim was to answer the following question: How can a Cultural Intelligence web platform provide the support for international managers in their search of a specific business culture’s peculiarities? In this way, we conducted a qualitative research by using the web platform Country Navigator, in order to compare Romania’s cultural profile from business point of view with two representative E.U. countries’ profiles, France, respectively Germany. The main findings of our study outline significant gaps between Romania and Germany and moderate differences between Romania and France. The in-depth analysis of the cultural dimensions also reflects interesting aspects which must be taken into account by the managers. The paper concludes with several recommendations for the managers concerning practical ways to bridge the gaps between the cultural profiles of the countries taken into consideration in the study.

Suggested Citation

  • Alexandru CÃPÃTÎNÃ & George SCHIN, 2013. "Minding the Cultural Gaps between Different Countries - A Real Challenge for the International Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 704-712, December.
    • Handle: RePEc:rom:rmcimn:v:14:y:2013:i:5:p:704-712
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    References listed on IDEAS

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    More about this item

    Keywords

    international management; cultural intelligence; communication skills; cultural gaps; web platform.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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