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Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation

Author

Listed:
  • Ruxandra-Irina POPESCU

    (The Bucharest University of Economic Studies; Bucharest; Romania)

  • Razvan-Andrei CORBO?

    (The Bucharest University of Economic Studies; Bucharest; Romania)

  • Ovidiu-Iulian BUNEA

    (The Bucharest University of Economic Studies; Bucharest; Romania)

Abstract

The purpose of this study was to capture the opinion of the clients on the cultural activity of Calea Victoriei Foundation (CVF) based on the application of a questionnaire whose results reflected the Foundation's image in the perception of respondents and the relevance and success of its promotion, translated into sales. Thus, the data gathered with the questionnaire was analyzed and the results were systematized through suggestive tables. Also, a linear regression model was used to test the hypotheses. The regression analysis was performed using the IBM SPSS 20 software. The research results indicated important influences between age, income, number of cultural events attended by clients, and the number of courses actually sold within the cultural organization on which the study was conducted. The beneficiaries of the study may be decision makers from cultural organizations, who will understand that in their work, in order to increase the attractiveness and promotion of their offer, it is necessary to collaborate in cultural programs with other local organizations.

Suggested Citation

  • Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2018. "Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 81-96, December.
    • Handle: RePEc:rom:rampas:v:2018:y:2018:i:31:p:81-96
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    References listed on IDEAS

    as
    1. Patrick Legoherel & Bruno Daucé & Cathy Hsu & Ashok Ranchhold, 2009. "Culture, Time Orientation, and Exploratory Buying Behavior," Post-Print hal-01661183, HAL.
    2. Aneta Sokół & Irena Figurska, 2017. "Creativity as one of the core competencies of studying knowledge workers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 23-35, September.
    3. Aneta Sokół & Irena Figurska, 2017. "Creativity as one of the core competencies of studying knowledge workers," Post-Print hal-01708976, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    cultural organizations; client’s perception; cultural activities; selling culture.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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