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Intrinsic factors affecting impulsive buying behaviour—Evidence from India

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  • Badgaiyan, Anant Jyoti
  • Verma, Anshul

Abstract

The goal of this research is to examine the effect of five intrinsic factors, namely, personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on impulsive buying behaviour. Using structural equation modeling, responses from 508 consumers in the different parts of India’s National Capital Region were analysed and results showed that while the three constructs of materialism, shopping enjoyment tendency, and impulsive buying tendency had significant positive relationship with impulsive buying behaviour, the cultural construct of collectivism and two personality constructs of extraversion and conscientiousness too showed significant relationship.

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  • Badgaiyan, Anant Jyoti & Verma, Anshul, 2014. "Intrinsic factors affecting impulsive buying behaviour—Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 537-549.
  • Handle: RePEc:eee:joreco:v:21:y:2014:i:4:p:537-549
    DOI: 10.1016/j.jretconser.2014.04.003
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    10. Goel, Pooja & Parayitam, Satyanarayana & Sharma, Anuj & Rana, Nripendra P. & Dwivedi, Yogesh K, 2022. "A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping," Journal of Business Research, Elsevier, vol. 142(C), pages 1-16.
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    12. Alexander Joseph Ibnu Wibowo, 2023. "How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 145-163.
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    14. Saiyed Wajid Ali & Swati Sudan, 2018. "Influence of Cultural Factors on Impulse Buying Tendency: A Study of Indian Consumers," Vision, , vol. 22(1), pages 68-77, March.
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    16. Li, Meng & Patel, Pankaj C. & Wolfe, Marcus T., 2019. "A penny saved is a penny earned? Differences in male and female savings and consumption tradeoffs on online retail platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 79-86.
    17. Sunil Atulkar & Bikrant Kesari, 2018. "Impulse Buying: A Consumer Trait Prospective in Context of Central India," Global Business Review, International Management Institute, vol. 19(2), pages 477-493, April.
    18. Shakeel Ahmad Sofi, 2020. "Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers," Global Business Review, International Management Institute, vol. 21(3), pages 850-868, June.
    19. Shahid Nawaz & Yun Jiang & Muhammad Zahid Nawaz & Syeda Farzana Manzoor & Ruixue Zhang, 2021. "Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency," SAGE Open, , vol. 11(4), pages 21582440211, November.
    20. Mudassir Husnain & Bushra Rehman & Fauzia Syed & Muhammad Waheed Akhtar, 2019. "Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities," Business Perspectives and Research, , vol. 7(1), pages 92-107, January.
    21. Shakeel Ahmad Sofi & Fayaz Ahmad Nika, 2016. "The Role of Personality in Impulse Buying Behavior," Jindal Journal of Business Research, , vol. 5(1), pages 26-50, June.
    22. Badgaiyan, Anant Jyoti & Verma, Anshul, 2015. "Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 145-157.
    23. Islam, Tahir & Pitafi, Abdul Hameed & Arya, Vikas & Wang, Ying & Akhtar, Naeem & Mubarik, Shujaat & Xiaobei, Liang, 2021. "Panic buying in the COVID-19 pandemic: A multi-country examination," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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