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Intrinsic factors affecting impulsive buying behaviour—Evidence from India

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  • Badgaiyan, Anant Jyoti
  • Verma, Anshul

Abstract

The goal of this research is to examine the effect of five intrinsic factors, namely, personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on impulsive buying behaviour. Using structural equation modeling, responses from 508 consumers in the different parts of India’s National Capital Region were analysed and results showed that while the three constructs of materialism, shopping enjoyment tendency, and impulsive buying tendency had significant positive relationship with impulsive buying behaviour, the cultural construct of collectivism and two personality constructs of extraversion and conscientiousness too showed significant relationship.

Suggested Citation

  • Badgaiyan, Anant Jyoti & Verma, Anshul, 2014. "Intrinsic factors affecting impulsive buying behaviour—Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 537-549.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:4:p:537-549
    DOI: 10.1016/j.jretconser.2014.04.003
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