IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v14y2023i4p42-49.html
   My bibliography  Save this article

The Effect of Halal Label Perception, Lifestyle and Quality of Service on Purchase Decision at Starbucks Coffee in Indonesia

Author

Listed:
  • Diana Triwardhani
  • Yuliniar
  • Khoirul Aswar
  • Yudhi Nur Supriyadi

Abstract

This study intends to ascertain and assess how Starbucks coffee customers' perceptions of the halal label, lifestyle, and service quality affect their purchasing decisions. Given that the majority of people in Indonesia are Muslims and that buying a product with a halal label necessitates considering that, as well as the fact that the subject product comes from a non-Muslim nation, this study was conducted. Data were collected from a sample of 252 persons on the island of Java using a questionnaire, and the data were then analyzed using PLS. The results show that the perception of halal labeling, lifestyle and service quality has an impact on purchase decisions. This indicates that the sample used in the study will consume or purchase Starbucks goods if they are halal in compliance with the halal label on the product. Additionally, Starbucks customers tend to be individuals who lead an active lifestyle. Some customers of Starbucks are accustomed to receiving high-quality service along with their purchases; if this trend continues, the sample that will be used in this study won't purchase Starbucks goods.

Suggested Citation

  • Diana Triwardhani & Yuliniar & Khoirul Aswar & Yudhi Nur Supriyadi, 2023. "The Effect of Halal Label Perception, Lifestyle and Quality of Service on Purchase Decision at Starbucks Coffee in Indonesia," Journal of Economics and Behavioral Studies, AMH International, vol. 14(4), pages 42-49.
    • Handle: RePEc:rnd:arjebs:v:14:y:2023:i:4:p:42-49
    DOI: 10.22610/jebs.v14i4(J).3342
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/3342/2124
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/3342
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v14i4(J).3342?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Prabha Ramseook-Munhurrun, 2012. "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 1-14.
    2. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hung-Joubert Yu-ting, 2017. "Investigating the construct validity of quality measures influencing online shopping in a South African context," Management & Marketing, Sciendo, vol. 12(3), pages 376-401, September.
    2. Noha El-Bassiouny, 2016. "The Trojan Horse of Affluence and Halal in the Arabian Gulf," Working Papers 39, The German University in Cairo, Faculty of Management Technology.
    3. Arturas Kaklauskas & Edmundas Kazimieras Zavadskas & Bjoern Schuller & Natalija Lepkova & Gintautas Dzemyda & Jurate Sliogeriene & Olga Kurasova, 2020. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing," IJERPH, MDPI, vol. 17(7), pages 1-28, March.
    4. Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
    5. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    6. El-Bassiouny, Noha, 2016. "Where is “Islamic marketing” heading?," Journal of Business Research, Elsevier, vol. 69(2), pages 569-578.
    7. Hafiz Muhammad Naveed & Yao Hongxing & Muhammad Akhtar & Muhammad Usman Anwer & David Alemzero, 2020. "The Impact of Customer Feedback on Organizational Health when Employee Empowerment works as a moderator: Evidence from Pakistani Fast Food Industry," Business and Economic Research, Macrothink Institute, vol. 10(3), pages 65-89, September.
    8. Mahmood Hayeemad & Mohamed Soliman Mohamed Soliman, 2024. "Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 601-615, February.
    9. Eline D'Haene & Juan Tur Cardona & Stijn Speelman & Koen Schoors & Marijke D'Haese, 2021. "Unraveling preferences for religious ties in food transactions: A consumer perspective," Agricultural Economics, International Association of Agricultural Economists, vol. 52(4), pages 701-716, July.
    10. Ludvig Levasseur & Jintong Tang & Masoud Karami & Lowell Busenitz & K. Michele Kacmar, 2022. "Increasing alertness to new opportunities: the influence of positive affect and implications for innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 27-49, March.
    11. Jamal, Ahmad & Yaccob, Aqilah & Bartikowski, Boris & Slater, Stephanie, 2019. "Motivations to donate: Exploring the role of religiousness in charitable donations," Journal of Business Research, Elsevier, vol. 103(C), pages 319-327.
    12. Alev Kocak Alan & Ebru Tumer Kabadayi & Selen Bakis & Yesim Can & Melih Can Sekerin, 2017. "Generating and Assessing Consumer¡¯s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(6), pages 68-81, December.
    13. Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2021. "The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain," Land, MDPI, vol. 10(11), pages 1-15, October.
    14. Jiménez, Alfredo & Jiang, Guoliang Frank & Petersen, Bent & Gammelgaard, Jens, 2019. "Within-country religious diversity and the performance of private participation infrastructure projects," Journal of Business Research, Elsevier, vol. 95(C), pages 13-25.
    15. Sardana, Deepak & Cavusgil, Erin & Gupta, Narain, 2021. "The growing popularity of spiritual brands: What drives purchase intent?," International Business Review, Elsevier, vol. 30(4).
    16. Zhang, Wenyao & Zhang, Wei & Daim, Tugrul U., 2023. "Investigating consumer purchase intention in online social media marketing: A case study of Tiktok," Technology in Society, Elsevier, vol. 74(C).
    17. Mwesiumo, Deodat & Glavee-Geo, Richard & Olsen, Kjetil Magnus & Svenning, Geir Arne, 2021. "Improving public purchaser attitudes towards public procurement of innovations," Technovation, Elsevier, vol. 101(C).
    18. Ludvig Levasseur & Jintong Tang & Masoud Karami, 2019. "Insomnia: An Important Antecedent Impacting Entrepreneurs’ Health," JRFM, MDPI, vol. 12(1), pages 1-16, March.
    19. Dr. Hafiz Ihsan ur Rehman & Maryem Bibi & Dr. Muhammad Sarfraz Khan & Muhammad Abdullah & Dr. Muhammad Irfan, 2023. "Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 354-370.
    20. Arturas Kaklauskas & Ieva Ubarte & Darius Kalibatas & Irene Lill & Anastasiia Velykorusova & Pavelas Volginas & Irina Vinogradova & Virgis Milevicius & Ingrida Vetloviene & Raimondas Grubliauskas & Ra, 2019. "A Multisensory, Green, and Energy Efficient Housing Neuromarketing Method," Energies, MDPI, vol. 12(20), pages 1-30, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:14:y:2023:i:4:p:42-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.