Foods Promotion to Children: Understanding the Need of Responsibility in Marketing to Children
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Abstract
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DOI: 10.22610/imbr.v2i4.892
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References listed on IDEAS
- Amandine Garde, 2008. "Food Advertising and Obesity Prevention: What Role for the European Union?," Journal of Consumer Policy, Springer, vol. 31(1), pages 25-44, March.
- Bahn, Kenneth D, 1986. "How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 382-393, December.
- Capon, Noel & Kuhn, Deanna, 1980. "A Developmental Study of Consumer Information-Processing Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 225-233, December.
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Cited by:
- Raghbir Singh & Pavleen Kaur, 2014. "Maternal Attitude towards TV Advertising in India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(2), pages 160-173, May.
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