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Nutritional & Health Claimed Products Market Development in Serbia: Exploration of Findings Obtained from In Depth Interviews

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  • Stojanovic, Zaklina
  • Ognjanov, Galjina
  • Dragutinovic-Mitrovic, Radmila

Abstract

The main objective of this paper is to present the most relevant findings obtained from in depth interviews with processors and retailers about the N&H claimed products market in Serbia. In our research we addressed the following set of topics: motivations and barriers to offer N&H claimed products at domestic market and perception of consumer demand toward N&H claimed products in Serbia. Significant differences between Serbia and other WBC are explored. Statistical testing includes nonparametric test based on two independent samples (Mann- Whitney test). Findings support overall conclusion that this market segment in Serbia is underdeveloped and rather producer than consumer driven.

Suggested Citation

  • Stojanovic, Zaklina & Ognjanov, Galjina & Dragutinovic-Mitrovic, Radmila, 2010. "Nutritional & Health Claimed Products Market Development in Serbia: Exploration of Findings Obtained from In Depth Interviews," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116446, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa115:116446
    DOI: 10.22004/ag.econ.116446
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