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Ordering Goods And Services Online In South East European Countries: Comparison By Cluster Analysis

Author

Listed:
  • Novkovska, Blagica

    (University of Tourism and Management in Skopje, Republic of North Macedonia)

  • Dumicic, Ksenija

    (University of Zagreb, Croatia)

Abstract

Extent of online purchases of goods and services is nowadays rapidly growing part of the modern economy. It is connected to rapid changes in the commerce as well as in the way of life of entire population. In this paper the influence of important factors on online purchases in South East European countries in comparison with EU-28 countries is studied. Using selected ordinary least square model it has been shown that there is a strong dependence of the percentage of individuals who use the internet for ordering goods or services on the level of internet access for households and on the percentage of individuals aged 16–74, who have basic or above basic overall digital skills. Based on cluster analysis it is identified that countries of the region recognised candidates for future membership of the European Union (ME, MK, TR, RS) demonstrate similar development patterns as other countries from the region that are already EU member states (RO, HR, BG). It can be expected in future online purchase to contribute significantly to the acceleration of economic growth of these group of countries.

Suggested Citation

  • Novkovska, Blagica & Dumicic, Ksenija, 2019. "Ordering Goods And Services Online In South East European Countries: Comparison By Cluster Analysis," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 163-173.
    • Handle: RePEc:ris:utmsje:0271
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    References listed on IDEAS

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    Cited by:

    1. Mucunska Palevska, Valentina & Novkovska, Blagica, 2021. "Increasing Use Of Digital Technologies In Function Of Economic Growth In European Countries," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(1), pages 84-94.
    2. Agnieszka Malkowska & Maria Urbaniec & Malgorzata Kosala, 2021. "The impact of digital transformation on European countries: insights from a comparative analysis," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 16(2), pages 325-355, June.

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    More about this item

    Keywords

    digitalization; online purchases; e-commerce; digital skills;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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