IDEAS home Printed from https://ideas.repec.org/a/eee/trapol/v111y2021icp185-196.html
   My bibliography  Save this article

Cruise transport service usage post COVID-19: The health belief model application

Author

Listed:
  • Yuen, Kum Fai
  • Bin Saidi, Muhammad Syukri
  • Bai, Xiwen
  • Wang, Xueqin

Abstract

This study investigates the key psychological factors that influence customer's intention to use cruise services post COVID-19. A theoretical model grounded on consumer and health-driven theories (i.e. perceived value, perceived trust and health belief model) is developed. A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits, perceived health threat, self-efficacy and cues to action) have a significant effect on customers' perceived value towards cruise services. Perceived value then has direct and indirect effects on customers' cruise intention through perceived trust. This study enhances academic research by justifying customers' intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation.

Suggested Citation

  • Yuen, Kum Fai & Bin Saidi, Muhammad Syukri & Bai, Xiwen & Wang, Xueqin, 2021. "Cruise transport service usage post COVID-19: The health belief model application," Transport Policy, Elsevier, vol. 111(C), pages 185-196.
    • Handle: RePEc:eee:trapol:v:111:y:2021:i:c:p:185-196
    DOI: 10.1016/j.tranpol.2021.08.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0967070X2100233X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tranpol.2021.08.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Neve Isaeva & Kira Gruenewald & Mark N. K. Saunders, 2020. "Trust theory and customer services research: theoretical review and synthesis," The Service Industries Journal, Taylor & Francis Journals, vol. 40(15-16), pages 1031-1063, December.
    2. Luo, Qiuju & Zhang, Hui, 2016. "Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community," Tourism Management, Elsevier, vol. 54(C), pages 107-121.
    3. Feng Ming Tsai & Tat-Dat Bui, 2021. "Impact of word of mouth via social media on consumer intention to purchase cruise travel products," Maritime Policy & Management, Taylor & Francis Journals, vol. 48(2), pages 167-183, February.
    4. Seo Yeon Kim & Jong Uk Kim & Sang Cheol Park, 2017. "The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention," Sustainability, MDPI, vol. 9(12), pages 1-14, December.
    5. Yuen, Kum Fai & Wang, Xueqin & Ma, Fei & Wong, Yiik Diew, 2019. "The determinants of customers’ intention to use smart lockers for last-mile deliveries," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 316-326.
    6. Yuen, Kum Fai & Wang, Xueqin & Wong, Yiik Diew & Zhou, Qingji, 2018. "The effect of sustainable shipping practices on shippers’ loyalty: The mediating role of perceived value, trust and transaction cost," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 116(C), pages 123-135.
    7. Tiago A. Santos & P. A. Martins & C. Guedes Soares, 2021. "Cruise shipping in the Atlantic coast of the Iberian Peninsula," Maritime Policy & Management, Taylor & Francis Journals, vol. 48(1), pages 129-145, January.
    8. Smriti Mallapaty, 2020. "What the cruise-ship outbreaks reveal about COVID-19," Nature, Nature, vol. 580(7801), pages 18-18, April.
    9. Jie Zhao & Suping Fang & Peiquan Jin, 2018. "Modeling and Quantifying User Acceptance of Personalized Business Modes Based on TAM, Trust and Attitude," Sustainability, MDPI, vol. 10(2), pages 1-26, January.
    10. Xiaodong Sun & Tsz Leung Yip & Yui-yip Lau, 2019. "Location Characteristics of Cruise Terminals in China: A Lesson from Hong Kong and Shanghai," Sustainability, MDPI, vol. 11(18), pages 1-14, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Xin & Zhong, Shiquan & Ling, Shuai & Jia, Ning & Qi, Hang & He, Zhengbing, 2022. "How to promote the transition from solo driving to mobility services delivery? An empirical study focusing on ridesharing," Transport Policy, Elsevier, vol. 129(C), pages 176-187.
    2. Yuen, Kum Fai & Koh, Le Yi & Tan, Luan Yi Hazel & Wang, Xueqin, 2023. "The determinants of virtual reality adoption for marine conservation," Technology in Society, Elsevier, vol. 72(C).
    3. Yuen, Kum Fai & Chua, Jie Ying & Li, Xue & Wang, Xueqin, 2023. "The determinants of users’ intention to adopt telehealth: Health belief, perceived value and self-determination perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    4. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    5. Wen-Yu Chen & Yu-Hsiang Fang & Ya-Ping Chang & Cheng-Yi Kuo, 2023. "Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    6. Yuen, Kum Fai & Cai, Lanhui & Wee, Shaun Chuin Kit & Wang, Xueqin, 2024. "Pandemic-driven acceptance of urban drone deliveries," Transport Policy, Elsevier, vol. 146(C), pages 356-370.
    7. Li, Ying & Wen, Ting, 2024. "Psychological mechanism of forest-based wellness tourism decision-making during the prevention and control of COVID-19," Forest Policy and Economics, Elsevier, vol. 160(C).
    8. Tengecha, Nyamatari Anselem & Alimo, Philip Kofi & Agyeman, Stephen & Akintunde, Tosin Yinka & Lartey-Young, George & Zhang, Xinyu, 2022. "Schoolchildren's inland water transport adoption barriers in Tanzania: Health belief model application," Journal of Transport Geography, Elsevier, vol. 104(C).
    9. Yuen, Kum Fai & Chua, Jessana & Li, Kevin X. & Wang, Xueqin, 2022. "Consumer's adoption of virtual reality technologies for marine conservation: Motivational and technology acceptance perspectives," Technological Forecasting and Social Change, Elsevier, vol. 182(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiyu Zhang & Min-Yen Chang & Mengqi Rong & Han-Shen Chen, 2023. "Navigating the Post-Pandemic Era: The Mediating Role of Relationship Quality and Perceived Value on Cruise Passengers’ E-WOM in Taiwan," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
    2. Yuen, Kum Fai & Koh, Le Yi & Tan, Luan Yi Hazel & Wang, Xueqin, 2023. "The determinants of virtual reality adoption for marine conservation," Technology in Society, Elsevier, vol. 72(C).
    3. Zhao, Jinjing & Su, Yiming & Fang, Mingjie & Su, Miao, 2024. "Embracing new energy vehicles: An empirical examination of female consumer perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    4. Xumao Li & Chengjin Wang & César Ducruet, 2020. "Globalization and Regionalization: Empirical Evidence from Itinerary Structure and Port Organization of World Cruise of Cunard," Sustainability, MDPI, vol. 12(19), pages 1-17, September.
    5. Milioti, Christina & Pramatari, Katerina & Kelepouri, Ioanna, 2020. "Modelling consumers’ acceptance for the click and collect service," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    6. Nuanphromsakul, Kajohnjak & Szczepańska-Woszczyna, Katarzyna & Kot, Sebastian & Chaveesuk, Singha & Chaiyasoonthorn, Wornchanok, 2022. "Sustainability of Rubber Farmers Cooperatives: Empirical Evaluation of Determining Factors," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(4), December.
    7. Lin, Yun Hui & Wang, Yuan & He, Dongdong & Lee, Loo Hay, 2020. "Last-mile delivery: Optimal locker location under multinomial logit choice model," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    8. Yuen, Kum Fai & Chua, Jie Ying & Li, Xue & Wang, Xueqin, 2023. "The determinants of users’ intention to adopt telehealth: Health belief, perceived value and self-determination perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    9. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    10. Songhong Chen & Jian Ming Luo, 2023. "Understand Delegates Risk Attitudes and Behaviour: The Moderating Effect of Trust in COVID-19 Vaccination," IJERPH, MDPI, vol. 20(5), pages 1-18, February.
    11. Lixian Fan & Bingmei Gu, 2019. "Impacts of the Increasingly Strict Sulfur Limit on Compliance Option Choices: The Case Study of Chinese SECA," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    12. Akoh Fabien Yao & Maxime Sèbe & Laura Recuero Virto & Abdelhak Nassiri & Hervé Dumez, 2024. "The effect of LNG bunkering on port competitiveness using multilevel data analysis [L'effet du soutage par GNL sur la compétitivité des ports à l'aide de l'analyse de données à plusieurs niveaux]," Post-Print hal-04611804, HAL.
    13. Michel Mivumbi & Xiaoling Yuan, 2023. "Sustainable Environmental Economics in Farmers’ Production Factors via Irrigation Resources Utilization Using Technical Efficiency and Allocative Efficiency," Sustainability, MDPI, vol. 15(5), pages 1-12, February.
    14. Nguyen-Phuoc, Duy Quy & Vo, Nguyen S. & Su, Diep Ngoc & Nguyen, Vinh Hoang & Oviedo-Trespalacios, Oscar, 2021. "What makes passengers continue using and talking positively about ride-hailing services? The role of the booking app and post-booking service quality," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 367-384.
    15. Asif Hussain & Francesc Fusté-Forné, 2021. "Post-Pandemic Recovery: A Case of Domestic Tourism in Akaroa (South Island, New Zealand)," World, MDPI, vol. 2(1), pages 1-12, March.
    16. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    17. Yue-Ming Guo & Wai-Ling Ng & Fei Hao & Chen Zhang & Shu-Xu Liu & Adil Masud Aman, 2023. "Trust in Virtual Interaction: The Role of Avatars in Sustainable Customer Relationships," Sustainability, MDPI, vol. 15(18), pages 1-17, September.
    18. Nguyen, Son & Chen, Peggy Shu-Ling & Du, Yuquan & Shi, Wenming, 2019. "A quantitative risk analysis model with integrated deliberative Delphi platform for container shipping operational risks," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 129(C), pages 203-227.
    19. Suneet Singh & Ashish Dwivedi & Saurabh Pratap, 2023. "Sustainable Maritime Freight Transportation: Current Status and Future Directions," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    20. Kum Fai Yuen & Ling Qian Choo & Xue Li & Yiik Diew Wong & Fei Ma & Xueqin Wang, 2023. "A theoretical investigation of user acceptance of autonomous public transport," Transportation, Springer, vol. 50(2), pages 545-569, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:111:y:2021:i:c:p:185-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.