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Marketing Contra to the Trend: Back to basic

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  • STANTON, John L.
  • WILEY, James B.
  • WIRTH, Ferdiand

Abstract

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Suggested Citation

  • STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand, 2011. "Marketing Contra to the Trend: Back to basic," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(2), pages 22-32, June.
    • Handle: RePEc:rdc:journl:v:2:y:2011:i:2:p:22-32
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    File URL: http://crd-aida.ro/RePEc/rdc/v2i2/3.pdf
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    References listed on IDEAS

    as
    1. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    attributes; consumers; food; locavores; marketing;
    All these keywords.

    JEL classification:

    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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