IDEAS home Printed from https://ideas.repec.org/a/prg/jnlpep/v2016y2016i2id554p189-202.html
   My bibliography  Save this article

Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava

Author

Listed:
  • Marta Grossmanová
  • Pavol Kita
  • Marta Žambochová

Abstract

The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behaviour and lifestyle of its consumers. From the marketing point of view, it characterizes the space behaviour of the consumers and presents the behaviour of consumers living in single districts of Bratislava. It shows, on the one hand, how the importance of consumer behaviour rises in the declining economic prosperity during last years, while on the other hand, the concentration in retail declines the chances for success of small independent food retail stores during last recent years. The authors used different methods, e.g. GIS, cluster analysis, for testing they asses the significance of market segments on the sample involving 11,389 respondents interviewed.

Suggested Citation

  • Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016. "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 189-202.
    • Handle: RePEc:prg:jnlpep:v:2016:y:2016:i:2:id:554:p:189-202
    DOI: 10.18267/j.pep.554
    as

    Download full text from publisher

    File URL: http://pep.vse.cz/doi/10.18267/j.pep.554.html
    Download Restriction: free of charge
    File URL: http://pep.vse.cz/doi/10.18267/j.pep.554.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.18267/j.pep.554?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Andrea L. Sparks & Neil Bania & Laura Leete, 2011. "Comparative Approaches to Measuring Food Access in Urban Areas," Urban Studies, Urban Studies Journal Limited, vol. 48(8), pages 1715-1737, June.
    2. H C W L Williams & K S Kim, 1990. "Location-Spatial Interaction Models: 3. Competition between Organizations," Environment and Planning A, , vol. 22(10), pages 1281-1290, October.
    3. H C W L Williams & K S Kim, 1990. "Location-Spatial Interaction Models: 2. Competition between Independent Firms," Environment and Planning A, , vol. 22(9), pages 1155-1168, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pavol Kita & Marta Žambochová & Ján Strelinger & Veronika Kitová Mazalánová, 2021. "Consumer Behaviour of Slovak Households in the Sphere of Organic Food in the Context of Sustainable Consumption," Central European Business Review, Prague University of Economics and Business, vol. 2021(1), pages 1-17.
    2. Michaela Jánská Patrícia Kollar Čeněk Celer, 2020. "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 81-94, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Noltemeier, H. & Spoerhase, J. & Wirth, H.-C., 2007. "Multiple voting location and single voting location on trees," European Journal of Operational Research, Elsevier, vol. 181(2), pages 654-667, September.
    2. Rafael Suárez‐Vega & Dolores R. Santos‐Peñate & Pablo Dorta‐González, 2007. "The follower location problem with attraction thresholds," Papers in Regional Science, Wiley Blackwell, vol. 86(1), pages 123-137, March.
    3. Abellanas, Manuel & López, M Dolores & Rodrigo, Javier, 2010. "Searching for equilibrium positions in a game of political competition with restrictions," European Journal of Operational Research, Elsevier, vol. 201(3), pages 892-896, March.
    4. Blas Pelegrín & Pascual Fernández & María Dolores García Pérez, 2016. "Profit maximization and reduction of the cannibalization effect in chain expansion," Annals of Operations Research, Springer, vol. 246(1), pages 57-75, November.
    5. Herbst, Chris M. & Tekin, Erdal, 2012. "The geographic accessibility of child care subsidies and evidence on the impact of subsidy receipt on childhood obesity," Journal of Urban Economics, Elsevier, vol. 71(1), pages 37-52.
    6. Ver Ploeg, Michele & Breneman, Vince & Dutko, Paula & Williams, Ryan & Snyder, Samantha & Dicken, Chris & Kaufman, Phillip, 2012. "Access to Affordable and Nutritious Food: Updated Estimates of Distance to Supermarkets Using 2010 Data," Economic Research Report 262227, United States Department of Agriculture, Economic Research Service.
    7. Vallée, Julie & Shareck, Martine & Le Roux, Guillaume & Kestens, Yan & Frohlich, Katherine L., 2020. "Is accessibility in the eye of the beholder? Social inequalities in spatial accessibility to health-related resources in Montréal, Canada," Social Science & Medicine, Elsevier, vol. 245(C).
    8. Elizabeth L. Budd & Raoul S. Liévanos & Brigette Amidon, 2020. "Open Campus Policies: How Built, Food, Social, and Organizational Environments Matter for Oregon’s Public High School Students’ Health," IJERPH, MDPI, vol. 17(2), pages 1-19, January.
    9. Thill, Jean-Claude, 1997. "Multi-outlet firms, competition and market segmentation strategies," Regional Science and Urban Economics, Elsevier, vol. 27(1), pages 67-86, February.
    10. Mishra, Sabyasachee & Sharma, Ishant & Pani, Agnivesh, 2023. "Analyzing autonomous delivery acceptance in food deserts based on shopping travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 169(C).
    11. Kathryn Teigen De Master & Jess Daniels, 2019. "Desert wonderings: reimagining food access mapping," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(2), pages 241-256, June.
    12. Ortega, Emilio & López, Elena & Monzón, Andrés, 2014. "Territorial cohesion impacts of high-speed rail under different zoning systems," Journal of Transport Geography, Elsevier, vol. 34(C), pages 16-24.

    More about this item

    Keywords

    space; segmentation of market; retail network; consumer behaviour;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prg:jnlpep:v:2016:y:2016:i:2:id:554:p:189-202. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stanislav Vojir (email available below). General contact details of provider: https://edirc.repec.org/data/uevsecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.