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Factors Influencing Purchases of Organic Food

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  • Michaela Jánská Patrícia Kollar Čeněk Celer

    (Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic. Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic. Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic.)

Abstract

The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant. JEL Classification: M30, M31

Suggested Citation

  • Michaela Jánská Patrícia Kollar Čeněk Celer, 2020. "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 81-94, May.
    • Handle: RePEc:zag:zirebs:v:23:y:2020:i:1:p:81-94
    DOI: 10.2478/zireb-2020-0006
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    References listed on IDEAS

    as
    1. Rana, Jyoti & Paul, Justin, 2017. "Consumer behavior and purchase intention for organic food: A review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 157-165.
    2. repec:prg:jnlpep:v:2016:y:2016:i:2:id:554:p:1-15 is not listed on IDEAS
    3. repec:prg:jnlpep:v:preprint:id:554:p:1-15 is not listed on IDEAS
    4. Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016. "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 189-202.
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    More about this item

    Keywords

    Organic food; purchase; environmentally friendly agriculture; factors impacting purchases; taste of organic food;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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