Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?
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DOI: 10.18267/j.cebr.327
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More about this item
Keywords
Demand; Generation X; Generation Y; Generation Z; marketing strategy; sharing economy; supply;All these keywords.
JEL classification:
- D16 - Microeconomics - - Household Behavior - - - Collaborative Consumption
- E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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