Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Damien Chaney & Mourad Touzani & Karim Ben Slimane, 2017. "Marketing to the (new) generations: summary and perspectives," Post-Print hal-02047966, HAL.
- Lick, Erhard & König, Bettina & Kpossa, Monyédodo Régis & Buller, Violetta, 2017. "Sensory expectations generated by colours of red wine labels," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 146-158.
- Marcello Stanco & Marco Lerro & Giuseppe Marotta, 2020. "Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
- Neuninger, Rosemarie & Mather, Damien & Duncan, Tara, 2017. "Consumer's scepticism of wine awards: A study of consumers’ use of wine awards," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 98-105.
- Livat, Florine & Alston, Julian M. & Cardebat, Jean-Marie, 2019.
"Do denominations of origin provide useful quality signals? The case of Bordeaux wines,"
Economic Modelling, Elsevier, vol. 81(C), pages 518-532.
- Jean-Marie Cardebat & Florine Livat & Julian M. Alston, 2019. "Do denominations of origin provide useful quality signals? The case of Bordeaux wines," Post-Print hal-03389556, HAL.
- Damien Chaney & Mourad Touzani & Karim Ben Slimane, 2017. "Marketing to the (new) generations: summary and perspectives," Post-Print hal-02541232, HAL.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Miguel Leiva-Brondo & Natalia Lajara-Camilleri & Anna Vidal-Meló & Alejandro Atarés & Cristina Lull, 2022. "Spanish University Students’ Awareness and Perception of Sustainable Development Goals and Sustainability Literacy," Sustainability, MDPI, vol. 14(8), pages 1-26, April.
- Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
- Mohamed Mansouri & Younes EL KHOUILDI & Naama Maoulainine & Malainine Cheklekbire, 2024. "Conquering Generation Z in Morocco: Mastering the Keys to Marketing 4.0 Conquérir la génération Z au Maroc : maîtriser les clés du marketing 4.0 [Conquérir la génération Z au Maroc : maîtriser les ," Post-Print hal-04676856, HAL.
- Jorge Vieira & Rui Frade & Raquel Ascenso & Inês Prates & Filipa Martinho, 2020. "Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector," Administrative Sciences, MDPI, vol. 10(4), pages 1-17, December.
- Constantinos Nicolaou, 2022. "Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
- Jiyong Shim & Jung Woo & Hyerin Yeo & Sujin Kang & Boseong Kwon & Eui Jung Lee & Jooyoung Oh & Euitaek Jeong & Junman Lim & Sun Gyoo Park, 2024. "The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety, Ethicality, and Sustainability Attributes of Cosmetic Products," SAGE Open, , vol. 14(2), pages 21582440241, May.
- Mark Legg & Timothy Webb & Apostolos Ampountolas, 2022. "Marketing to the next generation of casino patrons," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 89-101, March.
- Irene (Eirini) Kamenidou & Aikaterini Stavrianea & Evangelia-Zoi Bara, 2020. "Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts," Sustainability, MDPI, vol. 12(6), pages 1-25, March.
- Cristina Gómez-Román & Maria Luisa Lima & Gloria Seoane & Mónica Alzate & Marcos Dono & José-Manuel Sabucedo, 2020. "Testing Common Knowledge: Are Northern Europeans and Millennials More Concerned about the Environment?," Sustainability, MDPI, vol. 13(1), pages 1-16, December.
- Walter, Nadine & Föhl, Ulrich & Sander, Frauke & Nies, Angelique, 2024. "Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism," Journal of Business Research, Elsevier, vol. 184(C).
- Parks-Stamm, Elizabeth J. & Flinner, Sameena M., 2024. "Generational differences in payment transparency perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Prakash Singh, 2024. "What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping," SAGE Open, , vol. 14(3), pages 21582440241, July.
- Eger, LudvÃk & Komárková, Lenka & Egerová, Dana & MiÄ Ãk, Michal, 2021. "The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.
- Pavel Pelech, 2023. "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 81-101.
- Ahsan Akbar & Saqib Ali & Muhammad Azeem Ahmad & Minhas Akbar & Muhammad Danish, 2019. "Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia," IJERPH, MDPI, vol. 16(20), pages 1-20, October.
- Emilian Dobrescu, 2023. "Modelling Generational Changes : USA as a Study Case," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 17-39, October.
- Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
- Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.
- Irma Agárdi & Mónika Anetta Alt, 2024. "Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z," Electronic Commerce Research, Springer, vol. 24(3), pages 1463-1490, September.
More about this item
Keywords
generation Z; iGeneration; labelling; wine; purchase behaviour; product identity; sensory appeal; consumer choice; intrinsic and extrinsic factors.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:26:y:2024:i:67:p:927. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.