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Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context

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  • Xiang, Diandian
  • Jiao, Guanzhe
  • Sun, Bin
  • Peng, Chenming
  • Ran, Yaxuan

Abstract

Numerous prosumers who share their spare resources have contributed significantly to sharing economy development in recent years. Existing research on the sharing economy has primarily focused on the service demand side of consumers, thus neglecting the service supply side of individual prosumers. Understanding of the service exchange between prosumers and customers in the peer-to-peer (P2P) sharing economy remains limited. Drawing on the motivation, opportunity, and ability (MOA) model and social exchange theory, we developed a conceptual framework to explore how prosumers’ service attributes influence consumers in a P2P accommodation sharing context. Using 313 questionnaires and 112 paired objective data points from prosumers in one popular P2P accommodation platform (i.e., Xiaozhu.com), this research found that prosumers’ economic motivation, service flexibility, and service knowledge level have distinct effects on consumers’ transactional-based and relational-based participation. We also found a moderating role of prosumers’ shared property management on these effects.

Suggested Citation

  • Xiang, Diandian & Jiao, Guanzhe & Sun, Bin & Peng, Chenming & Ran, Yaxuan, 2022. "Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context," Journal of Business Research, Elsevier, vol. 145(C), pages 426-441.
    • Handle: RePEc:eee:jbrese:v:145:y:2022:i:c:p:426-441
    DOI: 10.1016/j.jbusres.2022.02.077
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    Cited by:

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    4. Li, Xue & Tan, Alexander Jun Hao & Wang, Xueqin & Yuen, Kum Fai, 2023. "Investigating gig workers’ commitment to crowdsourced logistics platforms: Fair employment and social exchange perspectives," Technology in Society, Elsevier, vol. 74(C).
    5. Kotzab, Herbert & Yumurtacı Hüseyinoğlu, Işık Özge & Şen, Irmak & Mena, Carlos, 2024. "Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    6. Palátová, P. & Rinn, R. & Machoň, M. & Paluš, H. & Purwestri, R.C. & Jarský, V., 2023. "Sharing economy in the forestry sector: Opportunities and barriers," Forest Policy and Economics, Elsevier, vol. 154(C).
    7. Laudien, Sven M. & Manuel Guaita Martínez, José & María Martín Martín, José, 2023. "Business models based on sharing fashion and accessories: Qualitative-empirical insights into a new type of sharing economy business models," Journal of Business Research, Elsevier, vol. 157(C).
    8. Großmann, Christopher & Merfeld, Katrin & Klein, Jan F. & Föller, Franziska & Henkel, Sven, 2024. "Onto the light side of sharing: Using the force of blockchain," Journal of Business Research, Elsevier, vol. 175(C).

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