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"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults

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  • Zhang, Shi
  • Sood, Sanjay

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Suggested Citation

  • Zhang, Shi & Sood, Sanjay, 2002. ""Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 129-141, June.
    • Handle: RePEc:oup:jconrs:v:29:y:2002:i:1:p:129-41
    DOI: 10.1086/338207
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    Citations

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    Cited by:

    1. Czellar, Sandor & Kocher, Bruno, 2007. "To be or not to be consistent in brand logo changes?," HEC Research Papers Series 875, HEC Paris.
    2. Jeffrey Radighieri & Babu John Mariadoss & Yany Grégoire & Jean Johnson, 2014. "Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role," Marketing Letters, Springer, vol. 25(2), pages 123-138, June.
    3. Zhang, Peng & Shi, Xiangwen & Liu, Wei & Li, Kanghong & Zhao, Lili & Zhou, Jiajun, 2023. "The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 1055-1075.
    4. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    5. Richard Klink, 2009. "Gender differences in new brand name response," Marketing Letters, Springer, vol. 20(3), pages 313-326, September.
    6. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.
    7. Paladino, Angela & Pandit, Ameet P., 2012. "Competing on service and branding in the renewable electricity sector," Energy Policy, Elsevier, vol. 45(C), pages 378-388.
    8. Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
    9. Milberg, Sandra J. & Sinn, Francisca, 2008. "Vulnerability of global brands to negative feedback effects," Journal of Business Research, Elsevier, vol. 61(6), pages 684-690, June.
    10. Goedertier, Frank & Dawar, Niraj & Geuens, Maggie & Weijters, Bert, 2015. "Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit," Journal of Business Research, Elsevier, vol. 68(1), pages 157-165.
    11. Özge Sýðýrcý & A. Müge Yalçýn, 2010. "Factors Affecting Consumer Evaluations Of Brand Extensions," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 24(1+2), pages 67-90.

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