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Extraverted Children Are More Biased by Bowl Sizes than Introverts

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  • Koert van Ittersum
  • Brian Wansink

Abstract

Extraverted children are hypothesized to be most at risk for over-serving and overeating due to environmental cues – such as the size of dinnerware. A within-subject field study of elementary school students found that extraverted children served themselves 33.1% more cereal in larger bowls (16-oz) than in smaller (12-oz) bowls, whereas introverted children were unaffected by bowl size (+5.6%, ns). However, when children were asked by adults how much cereal they wanted to eat, both extraverted and introverted children requested more cereal when given a large versus small bowl. Insofar as extraverted children appear to be more biased by environmental cues, this pilot study suggests different serving styles are recommended for parents and other caregivers. They should serve extraverts, but allow introverts to serve themselves. Still, since the average child still served 23.2% more when serving themselves than when served by an adult, it might be best for caregivers to do the serving whenever possible – especially for extraverted children.

Suggested Citation

  • Koert van Ittersum & Brian Wansink, 2013. "Extraverted Children Are More Biased by Bowl Sizes than Introverts," PLOS ONE, Public Library of Science, vol. 8(10), pages 1-3, October.
  • Handle: RePEc:plo:pone00:0078224
    DOI: 10.1371/journal.pone.0078224
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    References listed on IDEAS

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    1. Young, L.R. & Nestle, M., 2002. "The contribution of expanding portion sizes to the US obesity epidemic," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 246-249.
    2. Koert Van Ittersum & Brian Wansink, 2012. "Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 215-228.
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