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Market Orientation And The Synergistic Effect Of Mediating And Moderating Factors On Performance: The Case Of The Fashion Cluster

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  • Manuel A. Ramos Maçães

    (Lusíada University of Oporto, Faculty of Economics and Business Management.)

  • Minoo Farhangmehr

    (University of Minho, School of Management and Economics.)

  • José Carlos Pinho

    (University of Minho, School of Management and Economics.)

Abstract

It is commonly accepted that a market-oriented behaviour has a positive impact on organizational performance. This study provides additional support for the classical relationship between market orientation and organizational performance and goes further by not only including in the model the mediating role of both the organizational learning and organizational innovation, but also examining the potential moderating impact of the environmental conditions in the previous relationship. The analysis is based on data collected from a sample of 130 Portuguese SME operating in the fashion cluster. Implications and future research questions based on the findings are offered at the conclusion of the paper.

Suggested Citation

  • Manuel A. Ramos Maçães & Minoo Farhangmehr & José Carlos Pinho, 2007. "Market Orientation And The Synergistic Effect Of Mediating And Moderating Factors On Performance: The Case Of The Fashion Cluster," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 27-43.
    • Handle: RePEc:pjm:journl:v:xii:y:2007:i:1:p:27-43
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    References listed on IDEAS

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    1. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
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    3. Fariborz Damanpour & Kathryn A. Szabat & William M. Evan, 1989. "The Relationship Between Types Of Innovation And Organizational Performance," Journal of Management Studies, Wiley Blackwell, vol. 26(6), pages 587-602, November.
    4. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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    Cited by:

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    2. UMRANI Waheed Ali & MAHMOOD Rosli & AHMED Umair, 2016. "Unveiling The Direct Effect Of Corporate Entrepreneurship’S Dimensions On The Business Performance: A Case Of Big Five Banks In Pakistan," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(1), pages 181-195, April.
    3. Umair Ahmed & Waheed Ali Umrani & Umer Zaman & Sheraz Mustafa Rajput & Tariq Aziz, 2020. "Corporate Entrepreneurship and Business Performance: The Mediating Role of Employee Engagement," SAGE Open, , vol. 10(4), pages 21582440209, November.
    4. Mantas Valuzis & Laura Gudelyte, 2017. "On the Evaluation of Synergy and Systemic Risk in Innovation Creating Business Clusters," Proceedings of Business and Management Conferences 5207680, International Institute of Social and Economic Sciences.
    5. Pookulangara, Sanjukta & Shephard, Arlesa, 2013. "Slow fashion movement: Understanding consumer perceptions—An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 200-206.

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