IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v19y2023i3d10.1057_s41254-022-00269-z.html
   My bibliography  Save this article

The SWOT of Damocles: challenges in shaping inclusive place marketing audits

Author

Listed:
  • Massimo Giovanardi

    (University of Bologna | Rimini Campus
    University of Bologna | Rimini Campus)

  • Maria Giulia Silvagni

    (University of Bologna | Rimini Campus)

  • Francesco Maria Barbini

    (University of Bologna | Rimini Campus
    University of Bologna)

Abstract

This paper extends existing research on inclusive place marketing by advancing methodological reflections on how to rework research instruments toward greater inclusivity. Our methodological reflections intend to encourage the dialogue between place marketing theory and practice, as well as reflections on the role that academic researchers take on while co-creating territorial development and promotion projects with a variety of non-academic stakeholders. This is done in the form of a self-reflective account of the multi-disciplinary tourism research team engaged in “RECOLOR” (Reviving and EnhanCing artwOrks and Landscapes Of the adRiatic). This is an INTERREG project funded by the European Commission that aims to enhance the tourist potential of secondary urban and natural resources in Croatia and Italy, with a view to generating sustainable development. Academics and consultants can replicate the research methods suggested in this paper when conducting participatory audits in other destinations.

Suggested Citation

  • Massimo Giovanardi & Maria Giulia Silvagni & Francesco Maria Barbini, 2023. "The SWOT of Damocles: challenges in shaping inclusive place marketing audits," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 294-304, September.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:3:d:10.1057_s41254-022-00269-z
    DOI: 10.1057/s41254-022-00269-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-022-00269-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-022-00269-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ko Koens & Albert Postma & Bernadett Papp, 2018. "Is Overtourism Overused? Understanding the Impact of Tourism in a City Context," Sustainability, MDPI, vol. 10(12), pages 1-15, November.
    2. Alex Deffner & Nicholas Karachalis & Eva Psatha & Theodore Metaxas & Kleanthis Sirakoulis, 2020. "City marketing and planning in two Greek cities: plurality or constraints?," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1333-1354, July.
    3. Phil Johnson & Joanne Duberley, 2003. "Reflexivity in Management Research," Journal of Management Studies, Wiley Blackwell, vol. 40(5), pages 1279-1303, July.
    4. Saila Saraniemi & Raija Komppula, 2019. "The development of a destination brand identity: a story of stakeholder collaboration," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(9), pages 1116-1132, May.
    5. Yoel Mansfeld & Aliza Jonas, 2006. "Evaluating The Socio‐Cultural Carrying Capacity Of Rural Tourism Communities: A ‘Value Stretch’ Approach," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 97(5), pages 583-601, December.
    6. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guiette, Alain & Vandenbempt, Koen, 2017. "Change managerialism and micro-processes of sensemaking during change implementation," Scandinavian Journal of Management, Elsevier, vol. 33(2), pages 65-81.
    2. Jitendar Kumar Khatri & Bhimaraya Metri, 2016. "SWOT-AHP Approach for Sustainable Manufacturing Strategy Selection: A Case of Indian SME," Global Business Review, International Management Institute, vol. 17(5), pages 1211-1226, October.
    3. Laura Mariana Cismas & Cornelia Dumitru & Lucia Negrut, 2020. "The Analysis of Domestic and International Tourism and Travelling for Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 278-287, December.
    4. Brian Moeran, 2005. "Tricks of the Trade: The Performance and Interpretation of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 901-922, July.
    5. Bruno S. Frey & Andre Briviba, 2019. "Historical Replication Preserves Cultural Heritage," CREMA Working Paper Series 2019-09, Center for Research in Economics, Management and the Arts (CREMA).
    6. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    7. Claudio Baudino & Nicole Roberta Giuggioli & Rossella Briano & Stefano Massaglia & Cristiana Peano, 2017. "Integrated Methodologies (SWOT, TOWS, LCA) for Improving Production Chains and Environmental Sustainability of Kiwifruit and Baby Kiwi in Italy," Sustainability, MDPI, vol. 9(9), pages 1-18, September.
    8. Fernando Morante-Carballo & Bethy Merchán-Sanmartín & Allen Cárdenas-Cruz & Maria Jaya-Montalvo & Josep Mata-Perelló & Gricelda Herrera-Franco & Paúl Carrión-Mero, 2022. "Sites of Geological Interest Assessment for Geoeducation Strategies, ESPOL University Campus, Guayaquil, Ecuador," Land, MDPI, vol. 11(6), pages 1-18, May.
    9. Hugo Padrón-Ávila & Raúl Hernández-Martín, 2019. "Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    10. Florence Allard-Poesi, 2015. "Des méthodes qualitatives dans la recherche en management : Voies principales, tournants et chemins de traverse," Post-Print hal-01111378, HAL.
    11. František Petrovič & Martin Boltižiar & Iveta Rakytová & Ivana Tomčíková & Eva Pauditšová, 2021. "Long-Term Development Trend of the Historical Cultural Landscape of the UNESCO Monument: Vlkolínec (Slovakia)," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    12. Shreya Bhattacharya & Basanta Kumar Das & Aparna Roy & Prateep Kumar Nayak & Avishek Saha & Pranaya Kumar Parida & Lianthuamluaia Lianthuamluaia & Kausik Mondal & Sangeeta Chakraborty, 2024. "Socio-Economic Profile and Vulnerabilities Assessment in Small-Scale Fisheries of Lower Gangetic Flood Plain Wetland: An Initiative Towards Achieving Wetland Ecosystem Sustainability and Community Wel," Sustainability, MDPI, vol. 16(21), pages 1-22, November.
    13. Cathrine Linnes & Jerome Agrusa & Giulio Ronzoni & Joseph Lema, 2022. "What Tourists Want, a Sustainable Paradise," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-20, February.
    14. Jelena Đurkin Badurina & Daniela Soldić Frleta, 2021. "Tourism Dependency and Perceived Local Tourism Governance: Perspective of Residents of Highly-Visited and Less-Visited Tourist Destinations," Societies, MDPI, vol. 11(3), pages 1-13, July.
    15. Zamparini, L. & Domènech, A. & Miravet, D. & Gutiérrez, A., 2022. "Green mobility at home, green mobility at tourism destinations: A cross-country study of transport modal choices of educated young adults," Journal of Transport Geography, Elsevier, vol. 103(C).
    16. Ewa Hącia & Natalia Wagner & Aleksandra Łapko, 2022. "The Importance of City Logistics for Urban Tourism Development: Searching for a New Research Field," Energies, MDPI, vol. 16(1), pages 1-17, December.
    17. Maximilian Benner, 2022. "Legitimizing path development by interlinking institutional logics: The case of Israel's desert tourism," PEGIS geo-disc-2022_01, Institute for Economic Geography and GIScience, Department of Socioeconomics, Vienna University of Economics and Business.
    18. Moisés Simancas Cruz & María Pilar Peñarrubia Zaragoza, 2019. "Analysis of the Accommodation Density in Coastal Tourism Areas of Insular Destinations from the Perspective of Overtourism," Sustainability, MDPI, vol. 11(11), pages 1-19, May.
    19. Alexis Laszczuk & Lionel Garreau, 2015. "Le journal de bord sibyllique : de l’importance des anticipations dans le processus de construction de sens du chercheur en immersion," Post-Print hal-01649597, HAL.
    20. Sepehr Ghazinoory & Mansoureh Abdi & Mandana Azadegan-Mehr, 2010. "Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(1), pages 24-48, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:19:y:2023:i:3:d:10.1057_s41254-022-00269-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.