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Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future

Author

Listed:
  • Sepehr Ghazinoory
  • Mansoureh Abdi
  • Mandana Azadegan-Mehr

Abstract

The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases. This paper reviews papers that have been published up to the end of 2009. The origination and historical development of SWOT are explained first, followed by a survey on trends & classifications in SWOT papers including journals, countries, years, people & contents. Then a categorical analysis is conducted about application area and scope of SWOT. Also a methodological development of SWOT is discussed. Finally, concluding remarks and a few suggestions and challenges are presented for future studies. It is hoped that the paper can serve the needs of researchers and practitioners for easy references of SWOT studies and applications, and hence promote SWOT future development.

Suggested Citation

  • Sepehr Ghazinoory & Mansoureh Abdi & Mandana Azadegan-Mehr, 2010. "Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(1), pages 24-48, November.
    • Handle: RePEc:taf:jbemgt:v:12:y:2010:i:1:p:24-48
    DOI: 10.3846/16111699.2011.555358
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    References listed on IDEAS

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    1. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    2. Gina Grandy & Albert J. Mills, 2004. "Strategy as Simulacra? A Radical Reflexive Look at the Discipline and Practice of Strategy," Journal of Management Studies, Wiley Blackwell, vol. 41(7), pages 1153-1170, November.
    3. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    4. Shrestha, Ram K. & Alavalapati, Janaki R. R. & Kalmbacher, Robert S., 2004. "Exploring the potential for silvopasture adoption in south-central Florida: an application of SWOT-AHP method," Agricultural Systems, Elsevier, vol. 81(3), pages 185-199, September.
    5. Sepehr Ghazinoory & Soroush Ghazinoori, 2006. "Developing Iran's government strategies for strengthening the national system of innovation using SWOT analysis," Science and Public Policy, Oxford University Press, vol. 33(7), pages 529-540, August.
    6. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    7. Kurttila, Mikko & Hamalainen, Kari & Kajanus, Miika & Pesonen, Mauno, 2001. "Non-industrial private forest owners' attitudes towards the operational environment of forestry -- a multinominal logit model analysis," Forest Policy and Economics, Elsevier, vol. 2(1), pages 13-28, April.
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