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Cultural considerations and rigorous qualitative methods in public diplomacy research

Author

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  • Phillip Arceneaux

    (Miami University)

  • Lindsey M. Bier

    (University of Southern California)

Abstract

This article examines how qualitative approaches to human-centered inquiry benefit public diplomacy (PD) scholarship. It argues that rigorous qualitative methods improve the frameworks guiding PD research. Tendencies for miscommunication permeate the encoding and decoding communication processes in international/intercultural contexts, with PD often transcending cultural boundaries and national borders. This article cautions against assuming conceptual, measurement, and semiotic equivalence of constructs and variables, based on influences from culture and language. Furthermore, the article advocates mixed methods, explicating how rigorous qualitative methods can better contextualize the statistics of quantitative methods, leading to more comprehensive understandings of PD.

Suggested Citation

  • Phillip Arceneaux & Lindsey M. Bier, 2022. "Cultural considerations and rigorous qualitative methods in public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 228-239, September.
    • Handle: RePEc:pal:pbapdi:v:18:y:2022:i:3:d:10.1057_s41254-021-00232-4
    DOI: 10.1057/s41254-021-00232-4
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    References listed on IDEAS

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    1. Geoffrey Cowan & Amelia Arsenault, 2008. "Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 10-30, March.
    2. Karl Widerquist, 2018. "A Critical Analysis of Basic Income Experiments for Researchers, Policymakers, and Citizens," Exploring the Basic Income Guarantee, Palgrave Macmillan, number 978-3-030-03849-6, March.
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    Cited by:

    1. Andrea Pavón-Guinea & Mónica Codina, 2024. "Public diplomacy: a framework-based literature review and decentering research agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 255-274, September.

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