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Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory

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  • Andrea Pavón-Guinea

    (University of Navarra)

Abstract

This paper explores the application of positioning theory to public diplomacy as a way to develop the theorization and empirical investigation of dialogue in the literature. First, it offers an overview of how dialogue has been conceptualized in the new public diplomacy. Secondly, it argues that there are two main problems with its current conceptualization: it is based on normative theories of communication and it does not take sufficiently into account the context where the communicative act occurs. In line with existing critical approaches to public diplomacy, the paper applies positioning theory to public diplomacy through the analysis of the case study of the Euro-Mediterranean intercultural dialogue. The preliminary conclusion is that positioning theory can enrich the theoretical foundations and empirical research of dialogue in public diplomacy and expand the use of social constructivism in IR by investigating the conditions of possibility for dialogue when relationships become mired with conflict, power, and difference.

Suggested Citation

  • Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-021-00207-5
    DOI: 10.1057/s41254-021-00207-5
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    References listed on IDEAS

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    1. Giles Scott-Smith, 2008. "Mapping the Undefinable: Some Thoughts on the Relevance of Exchange Programs within International Relations Theory," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 173-195, March.
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    4. Peter van Ham, 2008. "Place Branding: The State of the Art," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 126-149, March.
    5. Bruce Gregory, 2008. "Public Diplomacy: Sunrise of an Academic Field," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 274-290, March.
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