IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v14y2018i4d10.1057_s41254-017-0081-7.html
   My bibliography  Save this article

Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective

Author

Listed:
  • Marc Compte-Pujol

    (University of Vic-Central University of Catalonia)

  • Jordi San Eugenio-Vela

    (University of Vic-Central University of Catalonia)

  • Joan Frigola-Reig

    (University of Vic-Central University of Catalonia)

Abstract

According to numerous authors, residents play a decisive role in any place branding strategy, although paradoxically, they have played little or no role in the implementation of place branding strategies in recent years. It is for this reason that this study emphasises so-called “internal place branding”. Furthermore, we aim to determine whether the outwardly projected attributes of Barcelona (Spain) correspond to the attributes held by its residents. To achieve this aim, we undertook a cross-sectional descriptive study using a mixed method survey questionnaire in order to measure residents’ perceptions, with both open-ended and closed-ended questions. We selected 300 participants using the snowball sampling strategy. Results showed that residents of Barcelona, as a whole, perceived their city as cultural, creative, cosmopolitan, touristic, entertaining and friendly, attributes that closely match those projected by the city over recent decades. However, we also found a certain distancing of residents with respect to other values projected by Brand Barcelona. We believe this study provides important managerial implications not only for Barcelona’s brand managers, but also for professionals all over the world seeking to work with internal place branding.

Suggested Citation

  • Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
    • Handle: RePEc:pal:pbapdi:v:14:y:2018:i:4:d:10.1057_s41254-017-0081-7
    DOI: 10.1057/s41254-017-0081-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-017-0081-7
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-017-0081-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2009. "Antecedents of residents' city brand attitudes," Journal of Business Research, Elsevier, vol. 62(3), pages 362-367, March.
    2. Mihalis Kavaratzis & Ares Kalandides, 2015. "Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding," Environment and Planning A, , vol. 47(6), pages 1368-1382, June.
    3. Juan Carlos Belloso, 2011. "The City Branding of Barcelona: A Success Story," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 118-123, Palgrave Macmillan.
    4. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    5. Zenker, Sebastian & Braun, Erik & Petersen, Sibylle, 2017. "Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors," Tourism Management, Elsevier, vol. 58(C), pages 15-27.
    6. Baltar, Fabiola & Brunet Icart, Ignasi, 2012. "Social research 2.0: virtual snowball sampling method using Facebook," Nülan. Deposited Documents 1875, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    7. Concu, Nanni & Atzeni, Gianfranco, 2012. "Conflicting preferences among tourists and residents," Tourism Management, Elsevier, vol. 33(6), pages 1293-1300.
    8. Joaquim Rius-Ulldemolins & Gil-Manuel Hernàndez I Martí & Francisco Torres, 2016. "Urban Development and Cultural Policy "White Elephants": Barcelona and Valencia," European Planning Studies, Taylor & Francis Journals, vol. 24(1), pages 61-75, January.
    9. Greig Charnock & Thomas F. Purcell & Ramon Ribera-Fumaz, 2014. "City of Rents: The limits to the Barcelona model of urban competitiveness," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(1), pages 198-217, January.
    10. Cui, Xiaoming & Ryan, Chris, 2011. "Perceptions of place, modernity and the impacts of tourism – Differences among rural and urban residents of Ankang, China: A likelihood ratio analysis," Tourism Management, Elsevier, vol. 32(3), pages 604-615.
    11. Joaquim Rius Ulldemolins, 2014. "Culture and authenticity in urban regeneration processes: Place branding in central Barcelona," Urban Studies, Urban Studies Journal Limited, vol. 51(14), pages 3026-3045, November.
    12. Lin, Zhibin & Chen, Ye & Filieri, Raffaele, 2017. "Resident-tourist value co-creation: The role of residents' perceived tourism impacts and life satisfaction," Tourism Management, Elsevier, vol. 61(C), pages 436-442.
    13. Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elena Cruz Ruiz & Elena Ruiz Romero De la Cruz & Francisco J. Calderón Vázquez, 2019. "Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)," Sustainability, MDPI, vol. 11(1), pages 1-16, January.
    2. Beatriz Casais & Patrícia Monteiro, 2019. "Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 229-237, December.
    3. Strandberg, Carola & Styvén, Maria Ek & Hultman, Magnus, 2020. "Places in good graces: The role of emotional connections to a place on word-of-mouth," Journal of Business Research, Elsevier, vol. 119(C), pages 444-452.
    4. Priporas, Constantinos-Vasilios & Stylos, Nikolaos & Kamenidou, Irene (Eirini), 2020. "City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement," Journal of Business Research, Elsevier, vol. 119(C), pages 453-463.
    5. Angelo Antoci & Paolo Russu & Pier Luigi Sacco & Giorgio Tavano Blessi, 2022. "Preying on beauty? The complex social dynamics of overtourism," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(1), pages 379-400, January.
    6. Magnoni, Fanny & Valette-Florence, Pierre & De Barnier, Virginie, 2021. "Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis," Journal of Business Research, Elsevier, vol. 134(C), pages 428-442.
    7. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    8. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
    9. Alok Acharya & Zillur Rahman, 2016. "Place branding research: a thematic review and future research agenda," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 289-317, October.
    10. Ralf Buckley & Mary-Ann Cooper, 2021. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?," Sustainability, MDPI, vol. 13(4), pages 1-10, February.
    11. Andrea Insch & Trudie Walters, 2018. "Challenging assumptions about residents’ engagement with place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 152-162, August.
    12. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    13. Mohammad Reza Yazdan Panah Shahabadi & Hassan Sajadzadeh & Mojtaba Rafieian, 2020. "Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 377-392, July.
    14. Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.
    15. Cinzia Genovino, 2018. "Patrimonio culturale e Identit? dei luoghi: un Binomio vincente per la Competitivit? territoriale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2018(2), pages 5-20.
    16. Stylidis, Dimitrios & Biran, Avital & Sit, Jason & Szivas, Edith M., 2014. "Residents' support for tourism development: The role of residents' place image and perceived tourism impacts," Tourism Management, Elsevier, vol. 45(C), pages 260-274.
    17. Davood Ghorbanzadeh & K. D. V. Prasad & Natalia Alekseevna Prodanova & Iskandar Muda & Joko Suryono & Nafisa Yuldasheva, 2024. "Exploration of the concept of brand love in city branding: antecedents and consequences," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 142-156, June.
    18. Martin De Jong & Thomas Hoppe & Negar Noori, 2019. "City Branding, Sustainable Urban Development and the Rentier State. How Do Qatar, Abu Dhabi and Dubai Present Themselves in the Age of Post Oil and Global Warming?," Energies, MDPI, vol. 12(9), pages 1-26, April.
    19. Jordi de San Eugenio & Xavier Ginesta & Marc Compte-Pujol & Joan Frigola-Reig, 2019. "Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding," Sustainability, MDPI, vol. 11(11), pages 1-14, June.
    20. Reynolds, Laura & Peattie, Ken & Koenig-Lewis, Nicole & Doering, Heike, 2024. "There’s a time and place: Navigating omni-temporality in the place branding process," Journal of Business Research, Elsevier, vol. 170(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:14:y:2018:i:4:d:10.1057_s41254-017-0081-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.