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Place Brand Communities: From Terminal to Instrumental Values

Author

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  • Emeline Martin

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

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  • Emeline Martin & Sonia Capelli, 2018. "Place Brand Communities: From Terminal to Instrumental Values," Post-Print halshs-01812178, HAL.
    • Handle: RePEc:hal:journl:halshs-01812178
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    Cited by:

    1. Beatriz Casais & Patrícia Monteiro, 2019. "Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 229-237, December.

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