IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-01764-1.html
   My bibliography  Save this article

A humanistic model of corporate social responsibility in e-commerce with high-tech support in the artificial intelligence economy

Author

Listed:
  • Elena B. Zavyalova

    (Moscow State Institute of International Relations (MGIMO University))

  • Vera A. Volokhina

    (Orenburg State University)

  • Marija A. Troyanskaya

    (Orenburg State University)

  • Yulia I. Dubova

    (Volgograd State Technical University)

Abstract

This paper aims to develop a humanistic model of corporate social responsibility in e-commerce, relying on high technology in an artificial intelligence economy. The research is based on the experience of the top 30 publicly traded e-commerce companies, the 16 most responsible companies in the retail industry in the USA, and the leading global and Russian e-commerce business structures in 2020–2021. Based on econometric modeling, it is substantiated that the humanization (qualitative criterion) of jobs provides an increase in revenues of e-commerce businesses to a greater extent than an increase in the number (quantitative criterion) of jobs. The high technology of the artificial intelligence economy (AI economy) makes it possible to maximize the contribution of responsible HRM of the e-commerce business in increasing its revenues. For this purpose, a humanistic model of corporate social responsibility in e-commerce based on high technology in the AI economy has been developed. The theoretical significance lies in proving the need to humanize jobs in e-commerce and revealing the essence of this process. The practical significance lies in the fact that the developed humanistic model will increase the profitability and, consequently, the resilience of businesses to future economic crises that arise against the backdrop of the COVID-19 pandemic.

Suggested Citation

  • Elena B. Zavyalova & Vera A. Volokhina & Marija A. Troyanskaya & Yulia I. Dubova, 2023. "A humanistic model of corporate social responsibility in e-commerce with high-tech support in the artificial intelligence economy," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01764-1
    DOI: 10.1057/s41599-023-01764-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-01764-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-01764-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Anna Dewalska-Opitek & Katarzyna Bilińska & Marek Cierpiał-Wolan, 2022. "The Application of the Soft Modeling Method to Evaluate Changes in Customer Behavior towards e-Commerce in the Time of the Global COVID-19 Pandemic," Risks, MDPI, vol. 10(3), pages 1-13, March.
    2. Tuyen, Bui Quang & Phuong Anh, Do Vu & Mai, Nguyen Phuong & Long, To Quang, 2023. "Does corporate engagement in social responsibility affect firm innovation? The mediating role of digital transformation," International Review of Economics & Finance, Elsevier, vol. 84(C), pages 292-303.
    3. Mahdi Rezapour & F. Richard Ferraro & Sabrina Alsubaiei, 2022. "Behavioral and emotional adaptations of obese and underweight students in response to the COVID-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    4. Danny Miller & Zhenyang Tang & Xiaowei Xu & Isabelle Breton-Miller, 2022. "Are Socially Responsible Firms Associated with Socially Responsible Citizens? A Study of Social Distancing During the Covid-19 Pandemic," Journal of Business Ethics, Springer, vol. 179(2), pages 387-410, August.
    5. Janet Music & Lisa Mullins & Sylvain Charlebois & Charlotte Large & Kydra Mayhew, 2022. "Seeds and the city: a review of municipal home food gardening programs in Canada in response to the COVID-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    6. Aparicio, Juan & Kapelko, Magdalena & Ortiz, Lidia, 2023. "Enhancing the measurement of firm inefficiency accounting for corporate social responsibility: A dynamic data envelopment analysis fuzzy approach," European Journal of Operational Research, Elsevier, vol. 306(2), pages 986-997.
    7. Elena G. Popkova & Bruno S. Sergi, 2021. "Dataset Modelling of the Financial Risk Management of Social Entrepreneurship in Emerging Economies," Risks, MDPI, vol. 9(12), pages 1-20, November.
    8. María del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2022. "Effects of socially responsible human resource management (SR-HRM) on innovation and reputation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1205-1233, September.
    9. Virginia Romano & Mirko Ancillotti & Deborah Mascalzoni & Roberta Biasiotto, 2022. "Italians locked down: people’s responses to early COVID-19 pandemic public health measures," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    10. Samantha Joy Cinco, 2021. "Companion or Substitution? Automation and Digitisation in the Workplace," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 7(2), pages 263-268, July.
    11. Hongdan Zhao & Qiongyao Zhou & Peixu He & Cuiling Jiang, 2021. "How and When Does Socially Responsible HRM Affect Employees’ Organizational Citizenship Behaviors Toward the Environment?," Journal of Business Ethics, Springer, vol. 169(2), pages 371-385, March.
    12. Čater, Tomaž & Čater, Barbara & Milić, Patricia & Žabkar, Vesna, 2023. "Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models," Journal of Business Research, Elsevier, vol. 159(C).
    13. Untaru, Elena-Nicoleta & Han, Heesup, 2021. "Protective measures against COVID-19 and the business strategies of the retail enterprises: Differences in gender, age, education, and income among shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    14. Bisharat Hussain Chang & Omer Faruk Derindag & Nuri Hacievliyagil & Mehmet Canakci, 2022. "Exchange rate response to economic policy uncertainty: evidence beyond asymmetry," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-14, December.
    15. Joost R. Santos & John Frederick D. Tapia & Albert Lamberte & Christine Alyssa Solis & Raymond R. Tan & Kathleen B. Aviso & Krista Danielle S. Yu, 2022. "Uncertainty Analysis of Business Interruption Losses in the Philippines Due to the COVID-19 Pandemic," Economies, MDPI, vol. 10(8), pages 1-18, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qiang Wang & Yuanfan Li & Rongrong Li, 2024. "Ecological footprints, carbon emissions, and energy transitions: the impact of artificial intelligence (AI)," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
    2. Wenchuan Huang & Shouming Chen & Talib Hussain & Ahmed Rabeeu, 2024. "How spirituality affects individuals’ attitudes towards corporate social responsibility: a moderated mediation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meri K. Dzhikiya & Veronika V. Yankovskaya & Lyudmila M. Kuprianova & Natalia G. Sapozhnikova & Maria V. Tkacheva, 2024. "Sustainable HRM in the SAP-LAP Model: Flexible Organizational Systems Based on Change Management," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(1), pages 1-15, September.
    2. Denis E. Matytsin & Valentin A. Dzedik & Galina A. Markeeva & Saglar B. Boldyreva, 2023. "“Smart” outsourcing in support of the humanization of entrepreneurship in the artificial intelligence economy," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
    3. Rubio-Andrés, Mercedes & Ramos-González, Mª del Mar & Sastre-Castillo, Miguel Ángel & Gutiérrez-Broncano, Santiago, 2023. "Stakeholder pressure and innovation capacity of SMEs in the COVID-19 pandemic: Mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    4. Bisharat Hussain Chang & Khalil Ahmed Channa & Emmanuel Uche & Osamah Ibrahim Khalaf & Osamah Waheed Ali, 2022. "Analyzing the impacts of terrorism on innovation activity: A cross country empirical study," Advances in Decision Sciences, Asia University, Taiwan, vol. 26(Special), pages 124-161, December.
    5. Wei Quan & Jichul Jang & Aleksandar Radic & Antonio Ariza-Montes & Heesup Han, 2023. "Safe Destination Choice Among Tourism-Product Consumers in the New Era of Tourism," SAGE Open, , vol. 13(4), pages 21582440231, October.
    6. Huo, Dongxia & Bagadeem, Salim & Elsherazy, Tarek Abbas & Nasnodkar, Siddhesh Prabhu & Kalra, Akash, 2023. "Renewable energy consumption and the rising effect of climate policy uncertainty: Fresh policy analysis from China," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1459-1474.
    7. Qu, Shawn, 2024. "Costs may be a blessing in disguise: Litigation risk and greenwashing," Finance Research Letters, Elsevier, vol. 62(PA).
    8. Katarzyna Schmidt-Jessa & Maciej Stradomski, 2023. "Consumer awareness and acceptance of digital-only banks," Bank i Kredyt, Narodowy Bank Polski, vol. 54(4), pages 389-418.
    9. Marie Šimpachová Pechrová & Ondřej Šimpach, 2024. "Corporate social responsibility and the relationship to stakeholders in large agricultural holdings in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 70(4), pages 155-164.
    10. Pastorek, Daniel, 2023. "Euro area uncertainty and Euro exchange rate volatility: Exploring the role of transnational economic policy," Finance Research Letters, Elsevier, vol. 58(PA).
    11. Lu, Zhenye & Lin, Yongjia & Li, You, 2023. "Does corporate engagement in digital transformation influence greenwashing? Evidence from China," Finance Research Letters, Elsevier, vol. 58(PD).
    12. Cambra-Fierro, Jesús & Fuentes-Blasco, María & Gao, Lily Xuehui & Melero-Polo, Iguácel & Trifu, Andreea, 2022. "The influence of communication in destination imagery during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Shaha Faisal, 2023. "Twenty-Years Journey of Sustainable Human Resource Management Research: A Bibliometric Analysis," Administrative Sciences, MDPI, vol. 13(6), pages 1-19, May.
    14. Sumona Mukhuty & Arvind Upadhyay & Holly Rothwell, 2022. "Strategic sustainable development of Industry 4.0 through the lens of social responsibility: The role of human resource practices," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2068-2081, July.
    15. Li, Yunjian & Chen, Jiawen & Li, Li & Huang, Xiaojun, 2024. "Government innovation awards, innovation funds acquisition and enterprise innovation," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 846-864.
    16. Yang, Seungmi & Kwon, Youngsun, 2022. "Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea," Telecommunications Policy, Elsevier, vol. 46(9).
    17. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    18. Cedric E. Dawkins, 2024. "Shared Inequity: An Alternative Frame for Racial Justice in Employment," Journal of Business Ethics, Springer, vol. 193(4), pages 825-838, September.
    19. Hengbin Yin & Muhammad Mohsin & Luyao Zhang & Chong Qian & Yan Cai, 2022. "Accessing the Impact of FDI Goals on Risk Management Strategy and Management Performance in the Digital Era: A Case Study of SMEs in China," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
    20. Aleksei V. Bogoviz & Svetlana V. Lobova & Alexander N. Alekseev, 2022. "The Concept of Corporate Social Responsibility Based on Integrating the SDGs into Corporate Strategies: International Experience and the Risks for Profit," Risks, MDPI, vol. 10(6), pages 1-27, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01764-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.