Decoupling the individual effects of multiple marketing channels with state space models
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DOI: 10.1057/s41272-021-00310-5
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References listed on IDEAS
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- Hrabec, Dušan & Kučera, Jiří & Martinek, Pavel, 2023. "Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations," International Journal of Production Economics, Elsevier, vol. 257(C).
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Keywords
Marketing-mix; Koyck; State space; Marketing–sales relationship;All these keywords.
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