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Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables

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  • Hayden Stewart
  • J. Michael Harris

Abstract

Americans are being encouraged to consume a wider variety of vegetables. For example, the 5 A Day campaign has recently changed its message to emphasize variety. This study identifies factors influencing the variety of vegetables purchased by households. The results suggest that, if social marketing campaigns are to be revised to promote the consumption of a varied mix of vegetables, then traditional marketing campaigns may be a reasonable starting point. However, campaign designers may want to further focus on obstacles associated with household characteristics, such as children's tastes and working parents.

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  • Hayden Stewart & J. Michael Harris, 2005. "Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 21-36.
    • Handle: RePEc:oup:revage:v:27:y:2005:i:1:p:21-36.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00205.x
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    References listed on IDEAS

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    1. Stewart, Hayden & Blisard, Noel & Jolliffe, Dean, 2003. "Do Income Constraints Inhibit Spending on Fruits and Vegetables Among Low-Income Households?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(3), pages 1-16, December.
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    4. van Trijp, Hans C M & Steenkamp, Jan-Benedict E M, 1990. "An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 17(1), pages 19-41.
    5. Brian W. Gould, 2003. "An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(3), pages 605-617.
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    2. Anjani Kumar & Praduman Kumar & P. K. Joshi, 2016. "Food Consumption Pattern and Dietary Diversity in Nepal: Implications for Nutrition Security," Indian Journal of Human Development, , vol. 10(3), pages 397-413, December.
    3. Drescher, Larissa S. & Goddard, Ellen W., 2008. "Observing Changes In Canadian Demand For Food Diversity Over Time," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Badrun Nessa Ahmed & Hermann Waibel, 2019. "The role of homestead fish ponds for household nutrition security in Bangladesh," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 11(4), pages 835-854, August.
    5. Mousumi Das, 2014. "Measures, spatial profile and determinants of dietary diversity: Evidence from India," Indira Gandhi Institute of Development Research, Mumbai Working Papers 2014-045, Indira Gandhi Institute of Development Research, Mumbai, India.
    6. Lara Cockx & Nathalie Francken & Hannah Pieters, 2015. "Food and nutrition security in the European Union: Overview and case studies," FOODSECURE Working papers 31, LEI Wageningen UR.
    7. Drescher, Larissa S. & Goddard, Ellen W., 2011. "Heterogeneous Demand for Food Diversity: A Quantile Regression Analysis," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114484, German Association of Agricultural Economists (GEWISOLA).
    8. C. S. Srinivasan, 2007. "Food consumption impacts of adherence to dietary norms in the United States: a quantitative assessment," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2‐3), pages 249-256, September.
    9. Ogundari, Kolawole, 2013. "Determinants of food-poverty states and the demand for dietary diversity in Nigeria," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161302, African Association of Agricultural Economists (AAAE).
    10. Srinivasan, Chittur S., 2006. "WHO Dietary Norms: A Quantitative Evaluation of Potential Consumption Impacts in the United States," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25292, International Association of Agricultural Economists.
    11. Andrej Cupák & Ján Pokrivčák & Marian Rizov, 2016. "Diverzifikácia spotreby potravín na Slovensku [Diversity of Food Consumption in Slovakia]," Politická ekonomie, Prague University of Economics and Business, vol. 2016(5), pages 608-626.
    12. Harris, James Michael, 2005. "Using Nielsen Homescan Data and Complex Design Techniques to Analyze Convenience Food Expenditures," 2005 Annual meeting, July 24-27, Providence, RI 19344, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Marian Rizov & Andrej Cupak & Jan Pokrivcak, 2015. "Food security and household consumption patterns in Slovakia," LICOS Discussion Papers 36015, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    14. Braha, Kushtrim & Cupák, Andrej & Pokrivčák, Ján & Qineti, Artan & Rizov, Marian, 2017. "Economic analysis of the link between diet quality and health: Evidence from Kosovo," Economics & Human Biology, Elsevier, vol. 27(PA), pages 261-274.
    15. Hayden Stewart & Noel Blisard, 2008. "Who Pays More for Food?," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(1), pages 150-168, February.
    16. Braha, Kushtrim1mailto & Cupák, Andrej & Qineti, Artan & Pokrivčák, Ján & Rizov, Marian, 2017. "Economic analysis of the link between diet quality and health: Evidence from Kosovar micro-data," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261150, European Association of Agricultural Economists.
    17. Lilian Korir & Marian Rizov & Eric Ruto, 2023. "Diet diversity, malnutrition and health: Evidence from Kenya," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(2), pages 534-550, June.
    18. Pokrivcak, Jan & Cupak, Andrej & Rizov, Marian, 2015. "Household food security and consumption patterns in Central and Eastern Europe: the Case of Slovakia," 2015 Fourth Congress, June 11-12, 2015, Ancona, Italy 207287, Italian Association of Agricultural and Applied Economics (AIEAA).

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